Form vs. Function and PR 2.0

This is a great post from The Verteblog that shows the importance of having a clear communication strategy around your sustainability plan:


Newton Running has recently been featured in dozens of environmental and packaging blogs (yes, blogs about packaging) with a story about their cool, eco-friendly, molded pulp shoeboxes. The story reached a fever pitch with a re-post on

One problem though, Newton never actually produced those shoeboxes.

Click here for the full story  –