Pinnacle Membership
The Pinnacle Membership program provides an opportunity for businesses to elevate their conservation efforts through The Conservation Alliance. Pinnacle member companies believe that the future of business depends on a healthy planet and unite under our shared vision of conservation to protect nature, create jobs, help local communities, and provide for future generations.
Pinnacle members commit a minimum of $100,000 a year. This deep investment is a way for businesses to increase their investment in TCA’s highly diversified grantmaking portfolio, corporate advocacy program, and core operational expenses that can shift the landscape of conservation.
Together, Pinnacle members create outcomes that endure for generations, protecting the lands and waters that matter to everyone–along with the people and economies they sustain.
Current Pinnacle Members
There are currently eight brands with Pinnacle membership: KEEN, Patagonia, REI, The North Face, Peak Design, Osprey, Atlantic Packaging, and Wyld. We encourage all brands to consider joining us at this level of support.
Recent News
Outdoor Businesses Unite to Protect Bears Ears and Grand Staircase-Escalante National Monuments
(July 24, 2026) – Today, The Conservation Alliance submitted a business sign-on letter urging the Administration to restore protections for Bears Ears and Grand Staircase-Escalante National Monuments. Signed by more than 115 outdoor businesses, the letter underscores the importance of these iconic landscapes to Tribal Nations, local communities, outdoor recreation, and the outdoor economy. Earlier…
The Conservation Alliance Denounces Boundary Reductions of Two Utah National Monuments
(July 13, 2026) – President Trump has signed Executive Orders shrinking the boundaries of Bears Ears National Monument and Grand Staircase-Escalante National Monument. This comes just weeks after an expedited effort to use the Congressional Review Act to overturn Grand Staircase-Escalante’s management plan failed in Congress. The Trump Administration launched a similar attack in 2017….
TCA Insider: June 2026
Summer is our favorite time of year – when our community gathers at various events across the country. Between all of the industry gatherings and trade shows, we’re stoked to see so many of our brands and partners in person in the coming weeks. Being in community inspires us to continue advocating for the ongoing…
TCA Businesses Speak Out at 2026 D.C. Fly-in
The TCA team and 29 representatives from 23 TCA member companies just wrapped up our annual D.C. Fly-In and we’re returning invigorated by the energy our community brought to this year’s event. The Fly-In is always a memorable and impactful week, but with our outdoor spaces facing threats like never before, it was critical that…
Growing Connections in the Cold Hollow Mountains of Vermont
By Drew Simmons As the oldest long-distance hiking trail in the country, the Long Trail attracts thousands of hikers each year to travel the spine of Vermont’s Green Mountains from Massachusetts to the Canadian border. Along the way, it takes the high route past hill farms, over renowned ski communities, and into the rugged stretches…
Reconnecting Wildboy Creek
By David Añorga Cook After 60 years, the fish have already come home. Following nearly a decade of partnership, the Columbia Land Trust and the Cowlitz Indian Tribe removed the aging Kwoneesum Dam—reopening a stretch of river that salmon and steelhead had been unable to reach for generations. The dam sat in the watershed of the Washougal…
The Conservation Alliance Welcomes Five New Members
The Conservation Alliance continues to grow with the addition of five new member companies over the last several months. These businesses represent a range of industries, from global outdoor footwear and technical gear to purpose-driven travel and community-building brands, all united by a shared commitment to protecting land and water. TCA members strengthen conservation through…
Resolution Passes Through Senate to Allow Mining Near The Boundary Waters, Despite Strong Opposition from Businesses
(April 16, 2026) – House Joint Resolution 140, introduced by Rep. Stauber (R-MN-08), which passed through the House on January 21st, has now also passed through the Senate. The resolution invokes unprecedented use of the Congressional Review Act to overturn the 20-year Public Land Order formalizing a mineral withdrawal in the headwaters of the Boundary…
