Conservation Alliance co-founder The North Face has teamed up with 350.org to raise awareness about global warming. Specifically, TNF is supporting 350.org's effort to convince negotiators at the upcoming climate summit in Copenhagen, Denmark to develop a treaty that calls for reducing atmospheric CO2 levels to 350 parts per million. Check out TNF's creative "Pass it On" video. I'm told that nearly every TNF employee worldwide is in the video. Cool stuff!
