Fundraising Event Challenges ORWM Participants to Bring Home the Cup as Part of Industry Party Celebration

CONTACT: Taryn Westerkamp, CGPR
781.639.4924, Ext. 115

TORONTO (December 1, 2009) – It's time to start training, designing jerseys and gathering hidden Gretzkys, as Canada Goose announces its first annual Canada Goose Cup street hockey tournament for The Conservation Alliance at Outdoor Retailer Winter Market 2010. The new tradition will be a part of the ORWM Industry Party at the Salt Palace on Thursday, January 21, bringing a celebrated pastime of Canada to Salt Lake City for friendly competition and a good cause.

The first ten teams to register with a $300 donation to The Conservation Alliance will compete for a chance to bring home The Canada Goose Cup, engraved with their team members' names (think: Stanley Cup) to display at their offices for 2010 and be passed on to the 2011 winning team.  One hundred percent of the registration fees will be donated to the Conservation Alliance in the winners' names.  Games will be played in a five-on-five format in the same space as the ORWM Industry Party, outside the 300 West lobby area.

"Canada Goose has a long-standing commitment to conservation. We joined The Conservation Alliance because its mission means a great deal to us, and the Canada Goose Cup for The Conservation Alliance will be a fun way to raise funds and awareness for the organization through a little friendly competition during the Industry Party," said Kevin Spreekmeester, vice president of marketing for Canada Goose. "We are looking forward to challenging brands to come out to play and experience how Canadians do hockey…" 
The Canada Goose Cup for The Conservation Alliance will help raise additional funds to be distributed to various wildlife conservation projects that the Conservation Alliance helps fund annually. Since its inception in 1989, the Alliance has contributed more than $7.9 million to grassroots conservation groups.

"We're thrilled that Canada Goose has joined The Conservation Alliance, and that they'll be taking to the rink to further benefit our work," said John Sterling, executive director of The Conservation Alliance. "We have a long history of supporting Canadian conservation projects, and this will be a fun way to celebrate that good work."

Along with the Canada Goose Cup as the grand prize, awards will be given to the team with the best uniforms. For more information or to register a team, please contact Taryn Westerkamp:; 781.639.4924.

About The Conservation Alliance: The Conservation Alliance is an organization of 170 outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America.

About Canada Goose:  Canada Goose proudly supports the Conservation Alliance, Polar Bears International ( as well as a number of charitable organizations and outdoor ventures that provide even further commitment to Arctic stewardship and the environment. Canada Goose products have long been used by scientists, explorers and outdoor enthusiasts. For over 50 years the company has been committed to producing the best extreme weather outerwear in the world. From the South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Ask Anyone Who Knows(tm).