Polar Bear Ad: Good, or Just More Greenwashing?


Earlier this month, Nissan debuted "Polar Bear," a video advertisement for the new Nissan LEAF — a zero-emission, 100-percent electric vehicle. In this story, a sad polar bear watches its Arctic home melt away and journeys from the icy north through forests, highways and over bridges to the big city and then to the suburbs, where the animal finds someone who is trying to help — the owner of an all-electric Nissan LEAF.

Thanks to the Western Environmental Law Center for tipping us off to this video. What do you think? Is Nissan on the right track here, or is it just more greenwashing?