The Conservation Alliance: The heart of the outdoor industry

Will Manzer, CEO of Eastern Mountain Sports, a Consevation Alliance Pinnacle Member, tells The Conservation Alliance Story….

It all started at the San Francisco International Airport. Employees from Kelty, REI, Patagonia and The North Face were waiting for a flight when the topic of conversations shifted from the nature of each other’s business to nature itself and the need for all outdoor businesses to give something back to the planet. In the 22 years since that initial conversation, The Conservation Alliance has grown to over 160 dues paying members and donated over $9.5 million to more than 300 conservation projects in the continental United States. Every dollar of every annual membership fee goes to grassroots conservation programs that are in-progress but need a little extra financial help to reach completion. That’s the true beauty of the Conservation Alliance– every grant awarded makes an immediate impact. 

Read the rest of the story here.