Summer Outdoor Retailer Wrap-Up
* We had a record crowd at The Conservation Alliance Breakfast.
* We announced CLIF Bar & Company as a new Pinnacle Member.
* We INKED close to 1,000 Conservation Alliance Supporters with CA Tattoos!
* We generated 1000 postcards to Sen. Harry Reid and Rep. John Boehner urging them to move Wilderness bills through Congress.
* We premiered The Conservation Alliance Film Project; WorthWILD
* We raised close to $40,000 through member booth fundraisers.
* We had fun!
All this would not have been possible with out YOU!! Thank you!
The Conservation Alliance Breakfast with Aron Ralston
In front of a packed house, Sally McCoy, out-going Conservation Alliance Board Chair, called us to action.
"We are all dirt-bags turned business people. Now is the time to use your business voice for change, for conservation."
She then handed over the reins to Angela Owen, in-coming Board Chair. Angela has big shoes to fill, but she is excited and up to the challenge.
Aron Ralston then took to the stage, sharing his story of survival in Blue John Canyon, Utah and inspiring the audience to take a stand for our last wild places.
"Climbers who love Indian Creek, the rafters that love Desolation Canyon and Labyrinth Canyon and the explorers, the canyoneers, the mountain bikers – we all adore these playgrounds and landscapes down in southern Utah and we can also be advocates for that."
CLIF Bar & Company becomes a Pinnacle Member
Clif Bar & Company has committed to become The Conservation Alliance's next Pinnacle Member. Pinnacle Membership is reserved for companies that contribute at least $100,000 annually to the organization.
"Clif Bar has a long history of supporting conservation efforts, so it was natural for us to invite the company to become a Pinnacle Member," said John Sterling, Executive Director of The Conservation Alliance. "We're thrilled that our shared goals aligned such that Clif Bar was prepared to make this significant commitment."
Clif Bar joins Columbia Sportswear, Eastern Mountain Sports, KEEN, Inc., Merrell, Patagonia, REI, and The North Face at this highest membership level.
"We and our consumers are passionate about the outdoors," said Thao Pham, vice president of community for Clif Bar, a leading maker of organic food and drinks. "The Conservation Alliance is a great way for us work collaboratively with others in the outdoor industry to help protect the places we all like to play."
Conservation Alliance Tattoos
Conservation Alliance Member Companies, CamelBak, Eagle Creek Travel Gear, KEEN, and Osprey Packs held Tattoo Parlors at the Show – inking Conservation Alliance supporters with one of three temporary tattoo designs, created by Todd Bischoff, global graphic designer for SmartWool, John Duran, industrial design manager for CamelBak, and Tim Calkins, graphic artist for Osprey Packs.
Conservation Alliance Ambassadors were also on site at The Conservation Alliance Breakfast, tattooing attendees and making a mark for conservation.
Conservation Alliance Video
To celebrate our members, their commitment to conservation and the work and successes of our grantees, The Conservation Alliance has launched a video campaign. The first video in the series speaks to the work of our grantees and the collective commitment of the outdoor industry to protecting North America's last wild places.
We hope that you will enjoy and share this video, with your friends, on your website, and through your social media channels.
Click below to view and share "We all need our wild places".