Grassroots + Marmot Raise Awareness and $10,000

In May, we announced a unique partnership between Marmot and Grassroots Outdoor Alliance. Together they set a goal of raising $10,000 for The Conservation Alliance during the month of June by giving us $10 of every Marmot purchase over $99.  Tom Fritz, the VP of Marketing at Marmot, contacted us this morning with great enthusiasm to let us know they reached their $10,000 goal!
Engaging the people who are exploring and enjoying these wild places every day is equally as important as the financial contribution generated from this campaign. Building community support for protecting wildlands and rivers is critical to the success of the projects we fund.  Thanks to Grassroots and Marmot, hundreds of people know they played a part in permanently protecting our wild places.
In addition to raising awareness, this $10,000 donation is above and beyond the annual membership donations made by each of these members.  We are incredibly proud of our members for their profound commitment to protecting our wild places. Thank you, Grassroots and Marmot, for your continued support!