Clif Bar Raises Money for Winter Wildlands Alliance: #MeetTheMoment

For the month of November, Clif Bar is giving Winter Wildlands Alliance $1 for every Instagram post tagged with #MeetTheMoment.  This giving campaign fueled by Clif Bar is about honoring the magical moments we experience during our outdoor adventures, and giving back to the non-profits who are working to protect the places we love to play.
Winter Wildlands Alliance received a $40,000 grant from The Conservation Alliance in our last funding cycle for their important work in Utah’s Wasatch and Idaho’s Boulder White Clouds mountains.  In Utah, WWA is working to preserve the balance between world renowned resort skiing AND equally renowned, undeveloped backcountry terrain through permanent protection measures. They are seeking conservation easements and management designations for the lands at risk under the new One Wasatch proposal.  In Idaho, WWA is one of the many organizations working to protect 590,000 acres of pristine winter habitat and backcountry recreation terrain in the Boulder-White Clouds Mountains through national monument designation.
Keep your eye out for the limited edition “Adventure Challenges” printed on the back of Clif Bars, tag your photos with #MeetTheMoment and enjoy your adventure!