For the fourth consecutive year, Marmot and Grassroots Outdoor Alliance worked together to raise money for The Conservation Alliance. For any Marmot product over $99 sold by a Grassroots Retailer, Marmot pledged to donate $10 to The Conservation Alliance, up to $10,000. The campaign came to a successful close, and we are pleased to announce that Marmot will be contributing $10,000 towards the permanent protection of wild place in North America.
“We sincerely appreciate the efforts of every participating Grassroots Outdoor Alliance member. They make this promotion work for The Conservation Alliance through their dedicated efforts to support our wild lands,” says Tom Fritz, Marmot’s Vice President of Marketing. “This past fall marked our fourth consecutive year collaborating with Grassroots, and together we’ve raised more than $45,000 for the Conservation Alliance. It’s one of most successful promotions we do to benefit a non-profit organization.”
Wes Allen, president of Grassroots Outdoor Alliance stated, “Independent outdoor stores are focused on supporting the type of work that the Conservation Alliance excels at—preserving and reclaiming our wild places for both their innate value and recreational qualities. This partnership with Marmot allows Grassroots retailers to really focus on issues that are important to our customers, our businesses, and ourselves.”
The support from Marmot and Grassroots Outdoor Alliance is very important to us, and we applaud our members for finding a creative way to engage consumers about the importance of conservation.