Fifth Annual #WeKeepItWild Campaign Draws 22 Brands

A diverse assortment of 22 Conservation Alliance member companies are hosting fundraisers throughout the month of April in our fifth annual We Keep It Wild campaign. Product sales, events and online fundraisers begin April 1, with huge participation across all 22 brands on Earth Day, April 22.  Visit our We Keep It Wild event page for details. 

Examples of fundraising efforts include: 50 percent of Topo Athletic online sales made on Earth Day will be donated to The Conservation Alliance, as well as 20 percent of online sales form Ultimate Direction and AdventureKEEN; 100 percent of online revenue from BoCo Gear; 10 percent of online sales from Merrell; and five percent of sales from Smartwool. Kelty, Helly Hansen, Miir, Ruffwear and Backpacker’s Pantry will donate a portion of revenue for multiple days during the month of April. Other confirmed partners include: Footzone of Bend; Bronwen Jewelry; Farm to Feet; Klean Kanteen; Last Exit Goods; Moosejaw; Lifestraw; Nau; Nuu-Muu; shār; Superfeet; and Waypoint Outdoor. All donations are additive to the annual membership dues for each brand.

“Participation in our We Keep It Wild campaign is another example of how our members come together around a common purpose,” said Josie Norris, program manager at The Conservation Alliance. “We work with these brands throughout the year to protect North America’s wild places through grant-making and advocacy. We are proud to see our members taking additional action to support our mission by raising money for The Conservation Alliance during the month of April.”
Interested in hosting a sale for us during the month of April?  It’s not too late!  Fill out this form and we’ll send you a complete digital asset toolkit, and add your brand to our social posts and website.  Contact Josie for more information.

Brian OKeefe


Zack Porter