#WeKeepIt Wild — October 31 – November 6

Tyler Roemer

These 12 Brands Are Donating 5% of Sales to The Conservation Alliance This Week

The Fall #WeKeepItWild campaign will run from October 31-November 6


BEND, Ore. (October 31, 2022) Industry leading outdoor brands are coming together to show their support for The Conservation Alliance and protecting wild places and open spaces. From October 31-November 6, participating members are donating 5% of all online sales as part of the organization’s #WeKeepItWild campaign. The coalition of companies participating in the campaign includes: Alpine Provisions, Backpacker’s Pantry, Grayl, Hydro Flask, NEMO Equipment, NOMADIX, NRS, Oboz Footwear, Osprey Packs Inc., Sea to Summit, Teva and UBCO Bikes. 

The semi-annual campaign brings together Conservation Alliance members to support the organization and spread the word about the work their contributions benefit. During the sale, consumers can shop their favorite brands while also supporting The Conservation Alliance’s mission to fund and advocate for the protection of North America’s wild places.

“The Conservation Alliance was founded with the belief that collectively we can make a greater impact than we can as individuals, and the #WeKeepItWild campaign is a great example of that,” said Conor McElyea, Director of Membership and Partnerships at The Conservation Alliance. “We’re beyond grateful to this group of member companies for coming together to offer additional support through their participation in this campaign, allowing us to invest in programs that further the impact of our work.

“Teva was born deep in the wild, on the shores of the Grand Canyon, and believes that we—and all outdoor brands—have a duty and an obligation to help protect the natural world,” says Sarah Carter, Director of Marketing of Teva at Deckers Brands. “We’re proud to participate in the #KeepItWildCampaign to further support The Conservation Alliance’s vital work to preserve the outdoor spaces we all love and enjoy.”

During the We Keep It Wild fundraising campaign last April, online sales from 11 participating member companies helped raise over $50,000 for The Conservation Alliance. Funds raised online from these companies will continue to support the Alliance’s work to fund and advocate for land and water protections across North America.


About The Conservation Alliance:

The Conservation Alliance is an organization of 270 like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands, and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since 1989, we have contributed more than $27,370,000 in grants to conservation organizations whose collective efforts have helped protect 73 million acres of land and 3,580 miles of rivers; stop or remove 37 dams; acquire 21 climbing areas; and designate five marine reserves. For complete information about The Conservation Alliance, visit www.conservationalliance.com.