Study Shows National Monuments Promote Stable and Diversified Local Economies

(January 20, 2026) – As leaders in Washington continue to prioritize energy dominance over conservation, the economic benefits of protecting national monuments across the West has been called into question. This has uncovered an urgent and prescient need to explore the economic value that monuments hold in their protected state. While national and state-level data…

Business Coalition Calls on Members of Congress to Stop Attack on The Boundary Waters Canoe Area Wilderness

(January 15, 2026) – The Boundary Waters Canoe Area Wilderness in northern Minnesota has come under threat. Minnesota’s Representative Stauber introduced a resolution utilizing the Congressional Review Act (CRA) to remove the mineral withdrawal banning mining placed by the previous administration. This withdrawal protects 225,504 acres of Superior National Forest land, which is interconnected with…

The Conservation Alliance Announces its 2025 Outstanding Partnership Awards

(December 10, 2025) – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2025 Awards go to four member companies – Oboz, Sitka, Rivian, and GU Energy Labs. Each of…

Business Public Lands Op Ed

Businesses Can’t Afford to Lose Public Lands

Public lands are often celebrated for their beauty — towering peaks, vast forests and unspoiled wilderness that inspire awe. But they are so much more than scenery. They provide critical habitat for wildlife, safeguard sacred lands and artifacts for hundreds of Indigenous tribes, and offer recreation and respite for more than 180 million people each…

Brands Unite to Defend the Roadless Rule

(September 22, 2025) – The outdoor business community is mobilizing to fight back against the current effort – led by the U.S. Department of Agriculture’s Secretary, Brooke Rollins – to roll back the Roadless Rule. Eighty nine brands signed a letter which was submitted to the Forest Service last week at the close of the…

The Conservation Alliance Responds to Proposed Rescission of the Roadless Rule

(August 29, 2025) – “We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on…

The Conservation Alliance Responds to Passage of Reconciliation Bill

(July 8, 2025) – The Conservation Alliance and our Brands for Public Lands coalition are relieved that public land sales were ultimately withdrawn from the reconciliation bill passed by Congress and signed by the President last week. We want to thank all of the businesses that joined this fight. Our community, part of the $1.2…

M4M Road Trip

Businesses Unite to Defend Public Lands

(April 9, 2025) – Right now, America’s public lands are at risk of being sold, defunded, or developed, and businesses are speaking up. Over 60 businesses have joined together to send a powerful message: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is taking a leadership…