The Conservation Alliance Announces its 2025 Outstanding Partnership Awards

(December 10, 2025) – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2025 Awards go to four member companies – Oboz, Sitka, Rivian, and GU Energy Labs. Each of…

Business Public Lands Op Ed

Businesses Can’t Afford to Lose Public Lands

Public lands are often celebrated for their beauty — towering peaks, vast forests and unspoiled wilderness that inspire awe. But they are so much more than scenery. They provide critical habitat for wildlife, safeguard sacred lands and artifacts for hundreds of Indigenous tribes, and offer recreation and respite for more than 180 million people each…

Brands Unite to Defend the Roadless Rule

(September 22, 2025) – The outdoor business community is mobilizing to fight back against the current effort – led by the U.S. Department of Agriculture’s Secretary, Brooke Rollins – to roll back the Roadless Rule. Eighty nine brands signed a letter which was submitted to the Forest Service last week at the close of the…

The Conservation Alliance Responds to Proposed Rescission of the Roadless Rule

(August 29, 2025) – “We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on…

The Conservation Alliance Responds to Passage of Reconciliation Bill

(July 8, 2025) – The Conservation Alliance and our Brands for Public Lands coalition are relieved that public land sales were ultimately withdrawn from the reconciliation bill passed by Congress and signed by the President last week. We want to thank all of the businesses that joined this fight. Our community, part of the $1.2…

M4M Road Trip

Businesses Unite to Defend Public Lands

(April 9, 2025) – Right now, America’s public lands are at risk of being sold, defunded, or developed, and businesses are speaking up. Over 60 businesses have joined together to send a powerful message: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is taking a leadership…

The Conservation Alliance Responds to Possible Public Lands Sales

News broke today that some members of Congress are considering sales of public lands in the reconciliation bill. “We are incredibly concerned about recent news that Congress and the Trump administration are considering selling off our nation’s public lands to pay for the budget reconciliation bill. Our public lands are not just a number on…

Dolores

Advocating Outdoors in the Dolores River Canyon Country

By: Rebecca Gillis Last week, members of The Conservation Alliance community gathered in a landscape as beautiful and meaningful as any – the Dolores River Canyon Country. Our staff, representatives from member companies, grantees, and partners attended our second Advocate Outdoors event to experience the land authentically and engage in meaningful discussions about the landscape…