Public lands are often celebrated for their beauty — towering peaks, vast forests and unspoiled wilderness that inspire awe. But they are so much more than scenery. They provide critical habitat for wildlife, safeguard sacred lands and artifacts for hundreds of Indigenous tribes, and offer recreation and respite for more than 180 million people each…
(September 22, 2025) – The outdoor business community is mobilizing to fight back against the current effort – led by the U.S. Department of Agriculture’s Secretary, Brooke Rollins – to roll back the Roadless Rule. Eighty nine brands signed a letter which was submitted to the Forest Service last week at the close of the…
(August 29, 2025) – “We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on…
Budget reconciliation is a powerful legislative process that fast-tracks certain types of bills to address federal budget issues. It’s a tool often leveraged by the majority party because it only requires a simple majority – 51 votes for bills to pass – but the most recent budget reconciliation process was anything but simple. The primary…
(July 8, 2025) – The Conservation Alliance and our Brands for Public Lands coalition are relieved that public land sales were ultimately withdrawn from the reconciliation bill passed by Congress and signed by the President last week. We want to thank all of the businesses that joined this fight. Our community, part of the $1.2…
We’re back from Washington, D.C., and energized by the incredible momentum from our annual 2025 D.C. Fly-In. This year, The Conservation Alliance brought together 22 participants, including representatives from 15 business members and five grantee partners. Across three packed days, our teams heard from elected officials and key staff and took deep dives on all…
(April 9, 2025) – Right now, America’s public lands are at risk of being sold, defunded, or developed, and businesses are speaking up. Over 60 businesses have joined together to send a powerful message: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is taking a leadership…
News broke today that some members of Congress are considering sales of public lands in the reconciliation bill. “We are incredibly concerned about recent news that Congress and the Trump administration are considering selling off our nation’s public lands to pay for the budget reconciliation bill. Our public lands are not just a number on…
By: Rebecca Gillis Last week, members of The Conservation Alliance community gathered in a landscape as beautiful and meaningful as any – the Dolores River Canyon Country. Our staff, representatives from member companies, grantees, and partners attended our second Advocate Outdoors event to experience the land authentically and engage in meaningful discussions about the landscape…
Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical lands in Alaska that span from the temperate rainforests…
