Conservation Alliance Announces New Board Members

Courtesy of EcoFlight

The Conservation Alliance is proud to announce three new members to our Board of Directors, bringing diversity across demographics, geography and industry. Board Members are responsible for organizational governance, providing expertise and oversight for resource management, policy development, strategic planning and vision. Wes, Lindsey and Misha were elected in May 2023 to serve for an initial three-year term.

Wes Carter

Wes Carter, President, Atlantic Packaging (Member Elected)

Wes Carter is the third-generation leader of Atlantic Packaging. The company origin traces back to his grandfather, W. Horace Carter, and its history of culture and community is as ingrained in Wes’s personal story as it is in his professional career. Today, as the president of Atlantic Packaging, Wes is the driving force behind the company’s sustainability initiative and its commitment to making real and lasting change. As a lifelong surfer, traveler, and outdoorsman, Wes’s link with the global surfing community helps connect the pieces between the ambassadors of the ocean and the leaders in the packaging supply chain who can enact this change. He launched A New Earth Project in January of 2020 to be the inspiration driving this movement into the future.

Lindsey Davis, Director of Conservation and Advocacy, SITKA Gear (Board Elected)

Lindsey Davis (she/her) is an entrepreneur, advocate, writer and ecologist. She has worked in the outdoor industry as the CEO of a women’s specific e-commerce retailer and as the Senior Vice President of a DC-based policy outfit. Lindsey is currently the Director of Conservation and Advocacy for SITKA Gear. She serves on the board of directors for the Outdoor Alliance and the Utah Wildlife Federation, and is a volunteer citizen scientist.

Misha Charles, Founder, Maluti Skincare (Board Elected)

Misha Charles is the founder of Maluti Skincare. Her passion for the outdoors is inspired by a life-changing, 10-month career sabbatical spent exploring the Colorado Rockies. Her interest in skincare and health is deeply personal—driven by challenges with her own skin. Misha’s 20-year career spans the education, technology startup, and outdoor recreation spaces. A jack of all trades, she has significant experience at the intersection of strategy, program design and operations, and leadership and organizational development. Misha lives with her spouse in Colorado where she enjoys weekend adventures and photography above 12,000 feet. She serves on the Boards of High Mountain Institute and Conservation Colorado.