The Conservation Alliance is proud to announce that the leaders of two longtime members have joined their Board of Directors. Magda Boulet, President of GU Energy Labs Magda is a seasoned business leader, Olympic athlete, professional athletic coach, Board Member, and key influencer in the endurance community. Magda’s passion for human physiology and metabolism was…
(October 7, 2026) – The Conservation Alliance delivered a letter to the USDA yesterday to advocate for the retention of the Roadless Rule. The letter, signed by 113 businesses, was submitted at the close of the comment period addressing the U.S. Department of Agriculture’s draft Environmental Impact Statement (DEIS), which proposes a full repeal of…
Last month, I ventured on a camping trip to California’s Inyo National Forest with my family. I love going on outdoor adventures, especially with my kids – it’s so special to see things through their eyes and experience the wonder of nature in new ways. It’s trips like these that remind me how grateful I…
“We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on landscapes remaining intact and…
August 18, 2026 – Bemis Associates, Inc. has increased its support to become the newest Pinnacle Member of The Conservation Alliance (TCA), four years after joining the business coalition in 2022. “Bemis has a long history of prioritizing sustainability and environmental responsibility and has been a valued member of The Conservation Alliance since 2022….
(July 24, 2026) – Today, The Conservation Alliance submitted a business sign-on letter urging the Administration to restore protections for Bears Ears and Grand Staircase-Escalante National Monuments. Signed by more than 115 outdoor businesses, the letter underscores the importance of these iconic landscapes to Tribal Nations, local communities, outdoor recreation, and the outdoor economy. Earlier…
(July 13, 2026) – President Trump has signed Executive Orders shrinking the boundaries of Bears Ears National Monument and Grand Staircase-Escalante National Monument. This comes just weeks after an expedited effort to use the Congressional Review Act to overturn Grand Staircase-Escalante’s management plan failed in Congress. The Trump Administration launched a similar attack in 2017….
Summer is our favorite time of year – when our community gathers at various events across the country. Between all of the industry gatherings and trade shows, we’re stoked to see so many of our brands and partners in person in the coming weeks. Being in community inspires us to continue advocating for the ongoing…
The TCA team and 29 representatives from 23 TCA member companies just wrapped up our annual D.C. Fly-In and we’re returning invigorated by the energy our community brought to this year’s event. The Fly-In is always a memorable and impactful week, but with our outdoor spaces facing threats like never before, it was critical that…
By Drew Simmons As the oldest long-distance hiking trail in the country, the Long Trail attracts thousands of hikers each year to travel the spine of Vermont’s Green Mountains from Massachusetts to the Canadian border. Along the way, it takes the high route past hill farms, over renowned ski communities, and into the rugged stretches…
