Newsletter #11 – 2024

TCA Insider

Dear TCA Supporters, 

I hope you’re stepping into 2024 with renewed energy after the holiday season, I know I am. The Conservation Alliance team has not wasted any time diving right back into work, tackling our priority campaigns, collaborating with members to protect our wild places, and supporting grantees working on conservation projects across North America.

As we look forward to the new year, we are committed to building on our successes from 2023, and delivering on our greater mission to harness the power of businesses and outdoor communities to protect our cherished wild places. Together, I’m optimistic we can make an incredible impact in a crucial year for the future of our public lands, and your commitment to conservation and TCA is what keeps us moving forward. Thank you, we could not do any of this without you. 

Read below for some exciting updates on our collective efforts so far this year.

Joe Craig
Interim Executive Director
The Conservation Alliance

Save the Date: Mobilizing for Monuments Film

In 2023, the Mobilizing for Monuments campaign was launched to create a coalition of businesses – in the $1.1 trillion outdoor industry – to support the designation and expansion of national monuments throughout the United States. In November, The Conservation Alliance partnered with Flickr, Rivian, and Nuestra Tierra Conservation Project to embark on the #M4MRoadTrip to bring these landscapes to life, sharing how national monuments benefit economies and communities alike.  Later this year, we will be launching a film from the trip – stay tuned! Until then, check out the first film teaser here, and don’t forget to add your businesses to the Mobilizing for Monuments pledge, if you haven’t already.

Welcome, Peak Design!

We would like to welcome Peak Design as our newest Pinnacle Member! Pinnacle Member companies believe that the future of business depends on a healthy planet, and unite under TCA’s shared vision of conservation to protect public land and water, create jobs, help local communities, and provide for future generations. Their incredible contribution helps fund our highly diversified grantmaking portfolio, corporate advocacy program, and core operational expenses that shift the landscape of conservation. Thank you, Peak Design!

Hoyt Mountain
Photo: Bob Wick

Save the Date: #WeKeepItWild

Amplify your commitment to conservation by participating in the upcoming #WeKeepItWild campaign. During the week-long campaign (April 18-24, in honor of Earth Day), participating companies will donate 5% of their online revenue to The Conservation Alliance. This spring, the campaign is supporting the Mobilizing for Monuments movement, calling for the designation and expansion of national monuments throughout the United States. Contact Conor McEylea for more information.

BEMIS Challenge

Will You Take the BEMIS Challenge?

Our friends at BEMIS have presented an exciting opportunity to continue the growth of our Pinnacle Membership program in Q1 of 2024. The challenge is simple – if we add a new Pinnacle Member by the end of March 2024, BEMIS will step up to the plate and join as a second Pinnacle Member. Win! Win! Will you take on the BEMIS Challenge?

This is an incredible opportunity to join a prestigious roster of Pinnacle Members including Patagonia, The North Face, KEEN, BMO, Peak Design, Public Lands Fund, REI, and the Clif Family Foundation. Contact Conor McEylea for more information.

Dexter Levandoski

TCA Applauds Dexter Levandoski

Dexter Levandoski, North American Fly Fishing Sales Manager at Patagonia, is our January employee of the month. He is being honored for his work advocating and recruiting for TCA. 

For the past two years, Dexter has volunteered his time to help TCA expand its membership within the fishing community, helping drive new members and open new doors.

“Volunteering my time at TCA to bring more brands into the conservation space is a personal mission. TCA’s mobilization, grant funding and work on the hill allows our small industry to have a much larger voice and impact. To quote Yvon, ‘There is no business on a dead planet’ and without fish and wildlife we have no business.” – Dexter Levandoski

Washington Wild
Photo: Isaac Leon Frost

Winter 2024 Grant Cycle: Member Voting Begins in February

In 2023, TCA awarded $2.1M to 49 organizations working to protect wild places and outdoor spaces across the U.S. and Canada. Our member companies played a pivotal role in helping us select many of these projects through our member directed grant cycles. We are inviting all member company employees to join us again as we open up voting in early February for our Winter Member Directed grant cycle. Each employee can select their top 10 projects to help us narrow down the final awardees. Key dates include: 

  • February 7: Ballots open, a link will be sent out that day 
  • February 14: Grants Webinar at 10:00 AM PST/1:00 PM EST (registration information to come) 
  • March 6: Last day to submit a ballot
  • March 2024: Grantees announced