2025 was a year where the stakes felt higher than ever. Proposals to sell off public lands resurfaced, beloved landscapes faced renewed threats, and communities across North America continued to feel the impacts of economic and development pressures. Certain leaders in Washington have promoted the rhetoric that land management is a zero-sum game between extraction and conservation – losing sight of the economic, recreational, and cultural value that our public lands and waters hold and will continue to hold in perpetuity if they remain intact.
But instead of backing down, TCA and our partners have been fighting back – remaining vigilant, united, and steadfast, so we can still ensure a thriving future and economy for generations to come.
What set 2025 apart was how clearly businesses helped lead the way. Throughout the year, company leaders spoke about protecting the places that fuel their industries, support their employees, and keep local economies strong. Their commitment to safeguarding these sacred places – from the Tongass National Forest in Alaska to the Chaco Culture National Historical Park in northwestern New Mexico and many places in between – showed that conservation is not only the right thing to do, but also a smart investment in long term business success.
2025 Conservation Outcomes
Thanks to the work of our grantees, partners, and member companies, TCA supported major conservation advances across the country. Our efforts helped protect 855,739 acres of land, strengthening outdoor access and safeguarding natural assets that support tourism, recreation, hunting and fishing industries, and community livelihoods.
And we celebrated measurable wins throughout the year. We saw the designations of Chuckwalla National Monument and the Sáttítla Highlands National Monument. This past summer, we successfully fought off the effort to sell off public lands in the House and Senate budget reconciliation bills.
Behind each win were companies, Tribal nations, local communities, and policymakers working together to show that protecting public lands supports both conservation and economic vitality.
2025 Conservation Outcomes
Thanks to the work of our grantees, partners, and member companies, TCA supported major conservation advances across the country. Our efforts helped protect 855,739 acres of land, strengthening outdoor access and safeguarding natural assets that support tourism, recreation, hunting and fishing industries, and community livelihoods.
And we celebrated measurable wins throughout the year. We saw the designations of Chuckwalla National Monument and the Sáttítla Highlands National Monument. This past summer, we successfully fought off the effort to sell off public lands in the House and Senate budget reconciliation bills.
Behind each win were companies, Tribal nations, local communities, and policymakers working together to show that protecting public lands supports both conservation and economic vitality.
Building A Movement
Throughout the year, we watched the business voice grow stronger. When we launched Brands for Public Lands, we hoped companies would see themselves in the effort. The response exceeded expectations. In a matter of months, 162 brands across 30 states joined the movement, representing more than 72,400 employees and over 20.1 billion dollars in revenue. These companies united around a shared belief that conservation protects the landscapes and experiences that drive their industries, customer communities, and their business bottom lines.
We also welcomed 18 new members, and gained two new Pinnacle Members, adding even more leadership and momentum to the work ahead.
How We Made It Happen
Our grantmaking programs continued to serve as the backbone of our work, fueling community led projects that benefit both conservation and the industries that rely on healthy landscapes. As of November, we have awarded $720,000 to fund 20 projects, with more support on the way through the Confluence Program and discretionary and defense funds. We are expecting to exceed $1 million to fund over 30 projects by the end of the year.
Equity remained central to this work. Thirty five percent of Member Collective grants supported BIPOC led organizations, including three first funded through the Confluence Program. These organizations included Nuestra Tierra, Ridges to Riffles, and the Wind River Tribal Buffalo Initiative, demonstrating how early investment can lead to sustained community leadership.
Some of the most inspiring moments came from grantee communities. Salmon reached the upper Klamath Basin for the first time in decades, offering a powerful symbol of restoration and collaboration. Tribal youth took to the water to raise awareness and pride in their cultural connections. Leaders like Violet Sage Walker received national recognition, showing how local voices can shape national conversations.
Advocacy in Action
Our advocacy program continued to elevate the business voice for conservation. TCA and Brands for Public Lands members participated in 78 lobby meetings, engaging policymakers across the political spectrum and demonstrating that companies view public land protection as essential to economic health, workforce recruitment, and outdoor industry supply chains.
The launch of our inaugural Business Advocacy Network cohort brought this work to life. Fourteen participants from 13 member companies spent six months learning, collaborating, and taking action. Their efforts resulted in real contributions to priority campaigns and internal leadership within their companies.
Grassroots support also surged as we piloted our first employee advocacy program opposing the Roadless Rule rescission, and over 100 brands mobilized around the public lands sell off proposal. Together, they showed that conservation has broad backing from businesses and communities alike.
Looking Ahead
None of this work would be possible without our members, grantees, partners, and supporters. Your commitment fuels conservation progress and builds a stronger, more united movement for the landscapes and outdoor experiences people and businesses depend on.
As we head into 2026, we are focused on continuing to grow Brands for Public Lands, expanding our grantmaking reach, and advancing durable protections for priority landscapes. Together, we can protect more land and more water into the future while supporting thriving businesses and communities.
