As the year draws to a close, we are taking time to reflect on what we collectively achieved this year. In the face of unprecedented attacks on our public lands and waters, our community came together and used our collective power to fight back and shed light on the immense value that outdoor spaces bring to our communities, our businesses, and to future generations.
This year we endured proposals to sell off public lands, renewed threats against beloved landscapes, and ongoing economic and development pressures. But instead of backing down, TCA member companies have shown how businesses can lead the way.
Throughout the year, TCA members funded community-led projects working to protect natural places across North America. Companies also took action themselves to elevate the business voice for conservation – engaging policymakers across the political spectrum and demonstrating that companies view public land protection as essential to economic health, workforce recruitment, and the future of the outdoor industry.
2025 Impact
Thanks to the work of our grantees, partners, and member companies, TCA supported major conservation advances across the country. Take a look at our 2025 impact by the numbers:
- Our efforts helped protect 855,739 acres of land, strengthening outdoor access and safeguarding natural assets that support tourism, recreation, hunting and fishing industries, and community livelihoods.
- Our public lands defense coalition, Brands for Public Lands, grew to include 162 brands across 30 states joined the movement, representing more than 72,400 employees and over 20.1 billion dollars in revenue.
- As of December, we have awarded $1,150,000 to fund 29 projects, with more support on the way through the Confluence Program and discretionary and defense funds. We are expecting to exceed $1.5 million to fund over 35 projects by the end of the year.
- Equity remained central to this work. Over 40% of our grant dollars supported BIPOC led organizations.
- We launched our inaugural Business Advocacy Network cohort brought which included 14 participants from 13 member companies who spent six months learning, collaborating, and taking action.
For more information about our 2025 impact, take a look at our 2025 Year in Review Blog and we encourage you to share these details on your platforms!
2025 Outstanding Partnership Award Winners
Each year, The Conservation Alliance Outstanding Partnership Awards recognize member companies that have provided an elevated level of support to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2025 winners are:
Oboz was nominated by Wild Montana and Business for Montana’s Outdoors for their long term support of conservation and public lands advocacy.
Sitka was nominated by TRCP for championing conservation and hunting and fishing values.
Rivian was nominated by the Northern Chumash Tribal Council for their work on the council’s Creek Steelhead and Land Trust Conservation Project aimed at preserving the Southern California Steelhead species.
GU Energy Labs was nominated by The Conservation Alliance for engaging on an exceptional number of opportunities throughout 2025.
TCA Member Companies Meet with Congressional Offices to Discuss Priority Campaigns
Last week, 32 TCA member companies participated in over 15 meetings with Congress members, staff, and committee leaders during our virtual fly-in. Representing the business voice for conservation, member company employees advocated for the protections of public lands and waters, called for adequate resources for agencies to steward our natural resources, and received up-to-the minute policy updates that will impact the future of the outdoors and the outdoor business community.
Our fly-ins help our community build power, deepen relationships with policymakers across the aisle, and ensure that the outdoors are well-represented in our nation’s capitol. It’s a critical time for TCA and our members to amplify our voices and we thank everyone who participated.
2026 Events and Key Dates
Member Collective Grant Nominations
March 3 – April 10
Our Member Collective grants program gives each member company the opportunity to nominate grassroots organizations working on critical projects to receive TCA funding. Contact Kim@conservationalliance.com to learn more.
Spring We Keep it Wild
April 19-25
The annual We Keep it Wild campaign is an opportunity for members to provide additional support to TCA by donating 5% of all online sales during Earth Week. During the campaign, consumers can purchase from their favorite outdoor brands while contributing to TCA’s mission of conserving outdoor spaces across North America. Contact Monica@conservationalliance.com to learn more.
Hestival
May 1-3, 2026
Hotchkiss, CO
A family and dog-friendly weekend packed with outdoor adventures, live music, great food and drink, and nights spent camping beneath the stars and blossoming apple orchards. A portion of every ticket will be donated to The Conservation Alliance.
DC Fly-in
May 18-20
Washington D.C.
Each year, TCA brings representatives from member companies to Washington D.C. to meet with elected officials and federal agency staff about our priority campaigns. This is our biggest opportunity to advocate for the protection of public lands and waters- making the business case for conservation. Contact Rebecca@conservationalliance.com to learn more.
Member Collective Grant Voting
July 6 – 31
All TCA member company employees can have a say in who receives funding from TCA. Our Member Collective Grant program ballot will be open for voting in July of 2025.
2026 TCA Summit
November 9-11
Taberash, CO
Join The Conservation Alliance for our Summit where we convene member companies to shape the future of business-led conservation. The event will take place in an immersive outdoor setting where participants will attend panels and interactive sessions as well as participate in a variety of outdoor activities at Devil’s Thumb Ranch in the Rocky Mountains. Contact Carla@conservationalliance.com to learn more.
