(December 10, 2025) – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2025 Awards go to four member companies – Oboz, Sitka, Rivian, and GU Energy Labs.
Each of these brands leveraged their power as an outdoor business to advance TCA’s vision of a planet where natural places, wildlife, and people thrive together. They realize that protecting outdoor spaces is essential to sustaining local economies, preserving critical habitat, and ensuring climate resilience for future generations.
Oboz was nominated by Wild Montana and Business for Montana’s Outdoors for their long term support of conservation and public lands advocacy. “They have used their own platform to help elevate the importance of healthy and accessible landscapes, and have committed to sponsoring our Trail of the Week program, led by Wild Montana, to show in real terms the connection between healthy business, healthy outdoors, and healthy communities. Their company supports a strong and locally engaged workforce, encouraging philanthropic participation at every opportunity.”
Sitka was nominated by TRCP for championing conservation and hunting and fishing values. Sitka has supported TRCP campaigns aimed at increasing hunting and fishing access as well as promoting healthy wildlife habitat. Specifically, Sitka joined the campaign to remove the proposed sale of public lands from the budget reconciliation package. “From behind the scenes work to connect us with sportsmen and women on the ground, to Sitka’s social media collaborations with TRCP, they were a huge contributor to that important policy win.”
Rivian was nominated by the Northern Chumash Tribal Council for their work on the Council’s Creek Steelhead and Land Trust Conservation Project aimed at preserving the Southern California Steelhead species. “Rivian has empowered us to develop a tribal-based management plan for stream watershed runoff into the waters off the Central Coast. They understand the need and support our efforts to create educational materials and classes to educate the state, federal, and NGO partners on Indigenous Traditional Ecological Knowledge. Together as partners, we are improving water flow towards the ocean while employing our diverse and underserved communities.”
GU Energy Labs was nominated by The Conservation Alliance for engaging on an exceptional number of opportunities throughout 2025. “GU has gone above and beyond, year after year, making the most of their TCA membership. Whether it’s event participation, speaking engagements, mobilizing their employees to vote on our Member Collective Grants, or supporting advocacy campaigns through lobby meetings, business sign-on letters, or op-ed submissions, GU’s commitment to protecting outdoor places is made clear through their actions as a brand.”
Thanks in large part to its members, TCA supports around 40 grassroots conservation organizations every year through its grants program. In addition, many TCA members provide additional support through cause-marketing initiatives and direct involvement in grantee work. The annual Outstanding Partnership Awards are one way for TCA and their grantees to give thanks and recognize their business partners.
For more information about TCA and its grants program, visit conservationalliance.com/grants/
About The Conservation Alliance
The Conservation Alliance harnesses the power of businesses from a wide range of industries to protect outdoor spaces and wild places. We drive a proactive agenda to protect nature utilizing strategic advocacy and grantmaking, leveraging business influence, and building deep partnerships with grassroots organizations and local communities to collectively deliver high impact conservation outcomes, protecting North America’s outdoor places and natural spaces for everyone. Since 1989, we’ve awarded $34.5 million in grants and helped protect over 125 million acres and 4,964 river miles, remove or halt 43 dams, purchase 22 climbing areas, and designate five marine reserves and one national marine sanctuary.
Media Contact:
Lilly Zoller
248-302-1553
lilly@conservationalliance.com
