Twelve leading outdoor brands, spanning categories such as backpacks, apparel, and footwear, have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From October 24-30, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Backpacker’s Pantry, La Sportiva,…
Today, 53 outdoor recreation businesses call on the Biden Administration to designate Sáttítla in Northern California as a national monument. From the outdoor industry to brewers, banks, and sportsmen, these businesses represent industries that rely heavily on the protection of the outdoors for their bottom line. Safeguarding Sáttítla National Monument in the Medicine Lake Highlands…
The Conservation Alliance hosted our final Backyard Collective event of the year earlier this month in Acme, Washington. Over 30 participants joined us, representing TCA member companies Brooks Running, Duct Tape then Beer, Portside Pro, REI, and Superfeet as well as TCA grantees American Whitewater, Trust for Public Land, and Wilderness Land Trust. Participants worked…
Dear TCA Supporters, I’m thrilled to be writing to you from my new role as the Executive Director of The Conservation Alliance and look forward to connecting with all of you more as I continue to settle in. I’ve learned so much during my first month on the job, and I’ve been truly inspired by…
The Conservation Alliance, a coalition of more than 300 businesses around the country working together to protect North America’s wild spaces and outdoor places, praise Secretary of the Interior, Deb Haaland, for her decision today to protect 28 million acres of some of America’s wildest, most biologically and culturally important lands – Alaska’s D-1 lands. …
Written by Aniyah Mulligan (Communications Coordinator, Rappahannock Tribe), Patricia Morris (Marketing & Planning Specialist, Rappahannock Tribe), Jody Couser (Senior Vice President of Communications, Chesapeake Conservancy) In September 2023, The Conservation Alliance (TCA) awarded a grant to Chesapeake Conservancy in support of the project, “Rappahannock Return to the River: Restoring Tribal Land for Conservation.” The funding…
Four companies recently joined The Conservation Alliance’s community of businesses that have a shared interest in protecting outdoor spaces and wild places. This group of three new and one renewed members include brands from outdoor, running, food/beverage, and creative design. In addition to supporting the organization’s grant making efforts for on-the-ground conservation projects, members also…
The Conservation Alliance (TCA) welcomes Paul Hendricks as its new Executive Director. Hendricks will work as the organization’s strategic and operational leader, ensuring organizational growth and the execution of TCA’s mission – harnessing the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places. Hendricks brings…
Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member companies – Rogue Heart Media, Osprey, Mystery Ranch, and…
Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical lands in Alaska that span from the temperate rainforests…
