KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
Pinnacle Members
KEEN

From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.

Recent News
How TCA and Brands for Public Lands Helped Save Millions of Acres of Public Lands
Budget reconciliation is a powerful legislative process that fast-tracks certain types of bills to address federal budget issues. It’s a tool often leveraged by the majority party because it only requires a simple majority – 51 votes for bills to pass – but the most recent budget reconciliation process was anything but simple. The primary…
The Conservation Alliance Welcomes Eight New Members
The Conservation Alliance continues to grow with the addition of eight new member companies over the last several months. These businesses represent a diverse array of industries covering a vast geographic range. TCA members support land and water conservation efforts via grantmaking to support on-the-ground conservation projects as well as corporate advocacy tactics to drive…
Wyld Joins The Conservation Alliance as Newest Pinnacle Member
We’re excited to welcome Wyld as our newest Pinnacle Member, the highest tier of business membership at The Conservation Alliance. Founded in Oregon in 2016, Wyld has become one of the most recognizable purpose-driven companies in North America. Their mission goes beyond product: Wyld is leading by example, showing how bold growth can align with…
The Conservation Alliance Responds to Passage of Reconciliation Bill
(July 8, 2025) – The Conservation Alliance and our Brands for Public Lands coalition are relieved that public land sales were ultimately withdrawn from the reconciliation bill passed by Congress and signed by the President last week. We want to thank all of the businesses that joined this fight. Our community, part of the $1.2…
The Conservation Alliance Awards $720,000 to 20 Grassroots Conservation Organizations in 2025 Member Collective Grant Cycle
TCA 2025 Member Collective Grantees Since 1989, The Conservation Alliance (TCA) has awarded $34.5 million to support community-led conservation projects across North America. In its latest member collective grant cycle, TCA awarded $720,000 to 20 organizations protecting wild places, restoring biodiversity, and supporting Indigenous and local leadership. This cycle includes projects across 12 U.S. states…
TCA Insider: June 2025
It’s been an eventful few months for The Conservation Alliance and the conservation community as a whole. While there have been some concerning developments about our public lands and waters coming from Washington D.C., we have remained steadfast in our commitment to protecting outdoor spaces. TCA has welcomed a variety of new businesses to our…
TCA’s 2025 DC Fly In Recap: Bringing Business Voices to Capitol Hill for Conservation
We’re back from Washington, D.C., and energized by the incredible momentum from our annual 2025 D.C. Fly-In. This year, The Conservation Alliance brought together 22 participants, including representatives from 15 business members and five grantee partners. Across three packed days, our teams heard from elected officials and key staff and took deep dives on all…
The Conservation Alliance’s #WeKeepItWild campaign supported by leading outdoor brands
Eleven leading outdoor brands, spanning categories such food and beverage, gear, and apparel have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From April 17-23, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Ablis, Astronaut Foods,…