KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
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From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.
Recent News
The Conservation Alliance awards $400,000 in grants to four conservation organizations working to protect vital lands and waters
The Conservation Alliance (TCA), a coalition of member companies committed to protecting wild and outdoor spaces, is proud to announce its 2025-26 Confluence Program grant recipients. This year’s grants, totaling $400,000, will support four remarkable organizations: Esselen Tribe of Monterey County, Gullah/Geechee Sea Island Coalition, Sacred Places Institute for Indigenous Peoples, and NDPonics. The Confluence…
TCA Insider: December 2024
As 2024 comes to a close, The Conservation Alliance is celebrating the power of collective action. This year, our members, grantees, and partners made a real impact in protecting wild places that provide the backbone for local communities and economies. Through our funding and advocacy efforts, TCA helped safeguard over 41 million acres of land,…
A Year of Conservation Action and Exciting Growth at The Conservation Alliance
As 2024 draws to a close, we here at The Conservation Alliance are taking time to reflect on the work we’ve collectively accomplished this year to advance conservation for our most cherished wild places. Over the last 12 months, our community has remained united in our shared love of the lands and waters around us…
Advocating Outdoors in the Dolores River Canyon Country
By: Rebecca Gillis Last week, members of The Conservation Alliance community gathered in a landscape as beautiful and meaningful as any – the Dolores River Canyon Country. Our staff, representatives from member companies, grantees, and partners attended our second Advocate Outdoors event to experience the land authentically and engage in meaningful discussions about the landscape…
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
Twelve leading outdoor brands, spanning categories such as backpacks, apparel, and footwear, have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From October 24-30, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Backpacker’s Pantry, La Sportiva,…
Outdoor Businesses Call on Biden Administration to Designate Sáttítla National Monument
Today, 53 outdoor recreation businesses call on the Biden Administration to designate Sáttítla in Northern California as a national monument. From the outdoor industry to brewers, banks, and sportsmen, these businesses represent industries that rely heavily on the protection of the outdoors for their bottom line. Safeguarding Sáttítla National Monument in the Medicine Lake Highlands…
TCA Member Companies and Grantees Remove Invasive Species along the South Fork Nooksack River
The Conservation Alliance hosted our final Backyard Collective event of the year earlier this month in Acme, Washington. Over 30 participants joined us, representing TCA member companies Brooks Running, Duct Tape then Beer, Portside Pro, REI, and Superfeet as well as TCA grantees American Whitewater, Trust for Public Land, and Wilderness Land Trust. Participants worked…
The Conservation Alliance Awards $410,000 to Grassroots Conservation Organizations in Summer 2024 Grant Cycle
Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife. This round of funding supports projects across nine U.S. states (Alaska, Arizona, California, Colorado,…