KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
KEEN
From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.
Recent News
A Living Sanctuary
By Mount Shasta Bioregional Ecology Center As featured on Osprey’s blog. The newly designated Sáttítla Highland National Monument(Opens in a new window) (SHNM) is a landscape that feels almost otherworldly. Shaped by fire and carved by ice, this high volcanic plateau is dotted with sapphire lakes, ancient forests, and jagged lava flows. At its center lies…
Businesses Can’t Afford to Lose Public Lands
Public lands are often celebrated for their beauty — towering peaks, vast forests and unspoiled wilderness that inspire awe. But they are so much more than scenery. They provide critical habitat for wildlife, safeguard sacred lands and artifacts for hundreds of Indigenous tribes, and offer recreation and respite for more than 180 million people each…
The Conservation Alliance 2025 Give Guide
This holiday season, we’re celebrating the brands that give back to the outdoors. Each company featured in this year’s Give Guide is supporting The Conservation Alliance through product donations, percentage-of-sales campaigns, and other creative collaborations that protect the wild places we love. Whether you’re shopping for gear, gifts, or inspiration, these brands are proof that…
Brands Unite to Defend the Roadless Rule
(September 22, 2025) – The outdoor business community is mobilizing to fight back against the current effort – led by the U.S. Department of Agriculture’s Secretary, Brooke Rollins – to roll back the Roadless Rule. Eighty nine brands signed a letter which was submitted to the Forest Service last week at the close of the…
TCA Insider: September 2025
The last several months have been an exciting period of growth for The Conservation Alliance. Our membership continues to expand to include additional businesses representing outdoor retailers, marketing companies, gear and apparel, and food/beverage brands. We also welcomed our newest Pinnacle member: Wyld. TCA member companies are at the heart of who we are and…
Bring Buffalo Back Home : The Texas Tribal Buffalo Project
Just five years ago, the Texas Tribal Buffalo Project (TTBP) started with fewer than 10 buffalo. Today, their herd has grown to 40 across two properties, reshaping both ecosystem health and community resilience in Texas. What was once nearly lost is being carefully rebuilt by the TTBP, an Indigenous-led initiative founded by Lipan Apache descendant…
The Conservation Alliance Responds to Proposed Rescission of the Roadless Rule
(August 29, 2025) – “We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on…
How TCA and Brands for Public Lands Helped Save Millions of Acres of Public Lands
Budget reconciliation is a powerful legislative process that fast-tracks certain types of bills to address federal budget issues. It’s a tool often leveraged by the majority party because it only requires a simple majority – 51 votes for bills to pass – but the most recent budget reconciliation process was anything but simple. The primary…
