KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
KEEN
From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.
Recent News
TCA Insider: December 2025
As the year draws to a close, we are taking time to reflect on what we collectively achieved this year. In the face of unprecedented attacks on our public lands and waters, our community came together and used our collective power to fight back and shed light on the immense value that outdoor spaces bring…
The Conservation Alliance Announces its 2025 Outstanding Partnership Awards
(December 10, 2025) – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2025 Awards go to four member companies – Oboz, Sitka, Rivian, and GU Energy Labs. Each of…
The Conservation Alliance Welcomes Seven New Members
The Conservation Alliance continues to grow with the addition of seven new member companies over the last several months. These businesses span a wide range of industries, from fly fishing and outdoor media to performance marketing and responsibly crafted apparel, all united by a shared commitment to protecting land and water. TCA members strengthen conservation…
2025: A Year of Movement Building and Resilience
2025 was a year where the stakes felt higher than ever. Proposals to sell off public lands resurfaced, beloved landscapes faced renewed threats, and communities across North America continued to feel the impacts of economic and development pressures. Certain leaders in Washington have promoted the rhetoric that land management is a zero-sum game between extraction…
A Living Sanctuary
By Mount Shasta Bioregional Ecology Center As featured on Osprey’s blog. The newly designated Sáttítla Highland National Monument(Opens in a new window) (SHNM) is a landscape that feels almost otherworldly. Shaped by fire and carved by ice, this high volcanic plateau is dotted with sapphire lakes, ancient forests, and jagged lava flows. At its center lies…
Businesses Can’t Afford to Lose Public Lands
Public lands are often celebrated for their beauty — towering peaks, vast forests and unspoiled wilderness that inspire awe. But they are so much more than scenery. They provide critical habitat for wildlife, safeguard sacred lands and artifacts for hundreds of Indigenous tribes, and offer recreation and respite for more than 180 million people each…
The Conservation Alliance 2025 Give Guide
This holiday season, we’re celebrating the brands that give back to the outdoors. Each company featured in this year’s Give Guide is supporting The Conservation Alliance through product donations, percentage-of-sales campaigns, and other creative collaborations that protect the wild places we love. Whether you’re shopping for gear, gifts, or inspiration, these brands are proof that…
Brands Unite to Defend the Roadless Rule
(September 22, 2025) – The outdoor business community is mobilizing to fight back against the current effort – led by the U.S. Department of Agriculture’s Secretary, Brooke Rollins – to roll back the Roadless Rule. Eighty nine brands signed a letter which was submitted to the Forest Service last week at the close of the…
