Eleven leading outdoor brands, spanning categories such food and beverage, gear, and apparel have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From April 17-23, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Ablis, Astronaut Foods, Backpacker’s Pantry, BOCO Gear, Farm to Feet, GU Energy Labs, Kahtoola, NEMO Equipment, Nomadix, Outdoor Tech, and RecPak.
During the campaign, consumers can purchase from their favorite outdoor brands while contributing to TCA’s mission of conserving outdoor spaces across North America. Since 1989, TCA has helped protect 124 million acres of land and 4,964 river miles. Just in the last four years, they’ve played a key role in protecting key landscapes like Alaska’s D-1 lands, the Boundary Waters Canoe Area Wilderness in Minnesota, and National Monuments across the U.S.
“The We Keep it Wild campaign offers businesses an opportunity to support conservation efforts during a critically important time and get much needed resources into the hands of community leaders and TCA grantees working day in and day out to protect wild places and outdoor spaces,” said Paul Hendricks, Executive Director of TCA. “We’re so grateful to the brands participating in this year’s campaign and encourage shoppers to support them, knowing their purchases will help protect the wild places we all cherish.”
Participating brands are committed to giving back to the outdoor community and supporting the preservation of the wild places we enjoy. The funds raised through this campaign will directly support efforts to protect public lands and waters across North America.
Join the #WeKeepItWild campaign by shopping with these brands from April 17-23, 2025. For more information about The Conservation Alliance, visit conservationalliance.com.
About The Conservation Alliance
The Conservation Alliance harnesses the power of businesses from a wide range of industries to protect outdoor spaces and wild places. We drive a proactive agenda to protect nature utilizing strategic advocacy and grantmaking, leveraging business influence, and building deep partnerships with grassroots organizations and local communities to collectively deliver high impact conservation outcomes, protecting North America’s outdoor places and wild spaces for everyone. Since 1989, we’ve awarded over $33.5 million in grants and helped protect over 124 million acres and 4,964 river miles, remove or halt 43 dams, purchase 22 climbing areas, and designate five marine reserves and one national marine sanctuary. For complete information about The Conservation Alliance, visit conservationalliance.com.
Media Contact:
Lilly Zoller
248-302-1553
lilly@conservationalliance.com
