We harness the power of businesses and outdoor communities to protect North America’s cherished wild places and outdoor spaces. Through the collective strength of our membership – companies from a range of industries including outdoor industry, brewers, bankers, sportsmen, and renewable energy – we champion solutions that balance the best interests of the land, water, wildlife, and people, as well as provide nature based solutions to climate change through the protection of key landscapes and ecosystems. Since 1989, we’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.

Pinnacle Members


Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign

November 2-8, 5% of all online sales from participating brands will go to The Conservation Alliance and their work protecting wild spaces and outdoor places. Seven outdoor brands–including backpacks, apparel, footwear and more categories–are joining forces to support The Conservation Alliance (TCA) as part of the #WeKeepItWild campaign.

Featured Success Story

Mobilizing for Monuments

The Conservation Alliance is proud to launch Mobilizing for Monuments! Mobilizing for Monuments is a broad coalition of businesses that understand that protecting our public lands directly benefits our economy, culture, and way of life. With unprecedented pressure on our lands and waters from resource development and climate change, there has never been a more urgent time to act for nature and people.

Featured Success Story

Baaj Nwaavjo I’tah Kukveni – Grand Canyon National Monument

In early August 2023, President Biden protected nearly 1 million acres of federal public lands in Arizona by designating The Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument. The Grand Canyon is an iconic landscape and outdoor recreation destination. In 2021, 4.5 million visitors from around the world visited Grand Canyon National Park, participating in outdoor recreation activities and supporting businesses in nearby communities. Twelve tribes and several local grassroots conservation groups have been advocating for the designation of this monument to protect their sacred homelands from future harmful development.