The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
At The North Face, we believe that the outdoors, the wild spaces that bring joy, inspiration, and life to both people and wildlife, must be protected through collective action. Since 1989, The Conservation Alliance has brought together the outdoor industry, grassroots nonprofits, and local communities to protect the places we all love. We’re proud to support their vital work in preserving the wild for future generations.Carol Shu, Head of Global Sustainability at The North Face
Recent News
TCA Insider: June 2025
It’s been an eventful few months for The Conservation Alliance and the conservation community as a whole. While there have been some concerning developments about our public lands and waters coming from Washington D.C., we have remained steadfast in our commitment to protecting outdoor spaces. TCA has welcomed a variety of new businesses to our…
TCA’s 2025 DC Fly In Recap: Bringing Business Voices to Capitol Hill for Conservation
We’re back from Washington, D.C., and energized by the incredible momentum from our annual 2025 D.C. Fly-In. This year, The Conservation Alliance brought together 22 participants, including representatives from 15 business members and five grantee partners. Across three packed days, our teams heard from elected officials and key staff and took deep dives on all…
The Conservation Alliance’s #WeKeepItWild campaign supported by leading outdoor brands
Eleven leading outdoor brands, spanning categories such food and beverage, gear, and apparel have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From April 17-23, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Ablis, Astronaut Foods,…
Businesses Unite to Defend Public Lands
(April 9, 2025) – Right now, America’s public lands are at risk of being sold, defunded, or developed, and businesses are speaking up. Over 60 businesses have joined together to send a powerful message: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is taking a leadership…
The Conservation Alliance Responds to Possible Public Lands Sales
News broke today that some members of Congress are considering sales of public lands in the reconciliation bill. “We are incredibly concerned about recent news that Congress and the Trump administration are considering selling off our nation’s public lands to pay for the budget reconciliation bill. Our public lands are not just a number on…
Atlantic Packaging Becomes Pinnacle Member of The Conservation Alliance
Atlantic Packaging has elevated its support to become the newest Pinnacle Member of The Conservation Alliance (TCA), it was announced today by TCA Executive Director Paul Hendricks. “Since initially joining as a member of The Conservation Alliance in 2022, Atlantic Packaging has brought an important and unique voice to the work we do,” said Hendricks…
The Conservation Alliance Welcomes Four New Members
Four companies recently joined The Conservation Alliance’s network of businesses that are making investments in land and water conservation. These new brands join the organization’s diverse base of business members from across the nation representing sectors that are reliant on access to healthy public lands and waters. Members support TCA’s grantmaking efforts toward on-the-ground conservation…
TCA Insider: March 2025
The Conservation Alliance has already had an exciting start to the year. Last month, we released our five year strategic plan, which outlines our organizational goals and how we’re building on decades of experience to achieve them. As the TCA business network continues to grow and expand into new industries. We’re excited to explore innovative…
