Brands for Public Lands

About Brands for Public Lands

Brands for Public Lands is driving an effective narrative about why public lands are critical for our communities, our brands, and our economy.

This coalition currently comprises over 80 companies headquartered in 17 states representing varying industries and interests – from outdoor apparel and gear, to media, retailers, and tourism. Collectively, the group represents over 50,000 employees and over $18 billion in revenue.

Each company has committed to actions such as elevating any specific issues to their customers, leveraging their brand names to influence policymakers, participating in direct lobbying efforts, or supporting broader storytelling and communications initiatives.

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Areas of Focus

Working to maximize both our collective and individual impact in conserving federally managed lands and waters, Brands for Public Lands’ core areas of focus will include:

Stopping Wholesale Public Lands Sell-Off: The coalition will work to push back against any administrative, legislative, or judicial efforts to sell off or privatize large swathes of public lands outside of previously-established precedent to do so; in addition, the coalition will focus on more acute and immediate threats to public lands, including unwarranted workforce reductions.

Defending the Antiquities Act and National Monuments: B4PL will provide resources for coalition members to push back against efforts to shrink or eliminate national monuments, including: Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon (AZ); Bears Ears National Monument (UT); Grand Staircase-Escalante National Monument (UT); Chuckwalla National Monument (CA); Avi Kwa Ame National Monument (NV); Sáttítla Highlands National Monument (CA); and, Camp Hale-Continental Divide National Monument (CO).

Protecting Iconic Landscapes from Industrial Extraction: The coalition is also a place for businesses to rally for other well-known landscapes threatened by mining or other development. These locations include: Boundary Waters Canoe Area Wilderness (MN); D-1 Lands (AK); Tongass National Forest (AK); Bristol Bay (AK); and Thompson Divide (CO).