Brands for Public Lands is a coalition of businesses strategically focused on building a collective defense against the significant, current threats to our public lands system.
Brands for Public Lands is driving an effective narrative about why public lands are critical for our communities, our brands, and our economy.
Each company has committed to actions such as elevating any specific issues to their customers, leveraging their brand names to influence policymakers, participating in direct lobbying efforts, or supporting broader storytelling and communications initiatives.
This coalition currently comprises over 115 companies headquartered in 25 states representing varying industries and interests – from outdoor apparel and gear, to media, retailers, and tourism. Collectively, the group represents over 62,000 employees and over $19.9 billion in revenue.
Working to maximize both our collective and individual impact in conserving federally managed lands and waters, Brands for Public Lands’ core areas of focus will include:
Stopping Wholesale Public Lands Sell-Off: The coalition will work to push back against any administrative, legislative, or judicial efforts to sell off or privatize large swathes of public lands outside of previously-established precedent to do so; in addition, the coalition will focus on more acute and immediate threats to public lands, including unwarranted workforce reductions.
Defending the Antiquities Act and National Monuments: B4PL will provide resources for coalition members to push back against efforts to shrink or eliminate national monuments, including: Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon (AZ); Bears Ears National Monument (UT); Grand Staircase-Escalante National Monument (UT); Chuckwalla National Monument (CA); Avi Kwa Ame National Monument (NV); Sáttítla Highlands National Monument (CA); and, Camp Hale-Continental Divide National Monument (CO).
Protecting Iconic Landscapes from Industrial Extraction: The coalition is also a place for businesses to rally for other well-known landscapes threatened by mining or other development. These locations include: Boundary Waters Canoe Area Wilderness (MN); D-1 Lands (AK); Tongass National Forest (AK); Bristol Bay (AK); and Thompson Divide (CO).
(July 8, 2025) – The Conservation Alliance and our Brands for Public Lands coalition are relieved that public land sales were ultimately withdrawn from the reconciliation bill passed by Congress and signed by the President last week. We want to thank all of the businesses that joined this fight. Our community, part of the $1.2…
TCA 2025 Member Collective Grantees Since 1989, The Conservation Alliance (TCA) has awarded $34.5 million to support community-led conservation projects across North America. In its latest member collective grant cycle, TCA awarded $720,000 to 20 organizations protecting wild places, restoring biodiversity, and supporting Indigenous and local leadership. This cycle includes projects across 12 U.S. states…
It’s been an eventful few months for The Conservation Alliance and the conservation community as a whole. While there have been some concerning developments about our public lands and waters coming from Washington D.C., we have remained steadfast in our commitment to protecting outdoor spaces. TCA has welcomed a variety of new businesses to our…
We’re back from Washington, D.C., and energized by the incredible momentum from our annual 2025 D.C. Fly-In. This year, The Conservation Alliance brought together 22 participants, including representatives from 15 business members and five grantee partners. Across three packed days, our teams heard from elected officials and key staff and took deep dives on all…
Eleven leading outdoor brands, spanning categories such food and beverage, gear, and apparel have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From April 17-23, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Ablis, Astronaut Foods,…
(April 9, 2025) – Right now, America’s public lands are at risk of being sold, defunded, or developed, and businesses are speaking up. Over 60 businesses have joined together to send a powerful message: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is taking a leadership…
News broke today that some members of Congress are considering sales of public lands in the reconciliation bill. “We are incredibly concerned about recent news that Congress and the Trump administration are considering selling off our nation’s public lands to pay for the budget reconciliation bill. Our public lands are not just a number on…
Atlantic Packaging has elevated its support to become the newest Pinnacle Member of The Conservation Alliance (TCA), it was announced today by TCA Executive Director Paul Hendricks. “Since initially joining as a member of The Conservation Alliance in 2022, Atlantic Packaging has brought an important and unique voice to the work we do,” said Hendricks…
