The largest outdoor retailer in the United States, REI’s mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. A co-founder of The Conservation Alliance, REI donates millions of dollars annually to support conservation efforts nationally.
REI
The Conservation Alliance holds a unique ability to harness the power of industry and outdoor communities to take collective action to protect the places we all love. With the critical combination of supporting changemakers on the ground and enabling strategic political action, their leadership helps bring the power of the outdoor community from local communities to the halls of Congress.Taldi Harrison, Director of Government Affairs, REI Co-op
Recent News
The Conservation Alliance Welcomes Two New Board Members
The Conservation Alliance is proud to announce that the leaders of two longtime members have joined their Board of Directors. Magda Boulet, President of GU Energy Labs Magda is a seasoned business leader, Olympic athlete, professional athletic coach, Board Member, and key influencer in the endurance community. Magda’s passion for human physiology and metabolism was…
Over 100 Businesses Call on Administration to Retain the Roadless Rule
(October 7, 2026) – The Conservation Alliance delivered a letter to the USDA yesterday to advocate for the retention of the Roadless Rule. The letter, signed by 113 businesses, was submitted at the close of the comment period addressing the U.S. Department of Agriculture’s draft Environmental Impact Statement (DEIS), which proposes a full repeal of…
TCA Insider: September 2026
Last month, I ventured on a camping trip to California’s Inyo National Forest with my family. I love going on outdoor adventures, especially with my kids – it’s so special to see things through their eyes and experience the wonder of nature in new ways. It’s trips like these that remind me how grateful I…
The Conservation Alliance Awards $847,000 in Grants to Protect Lands and Waters Across North America
(August 26, 2026) – The Conservation Alliance is announcing recipients of its latest grant awards, totaling $847,000 to 28 organizations across North America working to protect outdoor spaces and natural places. Through the organization’s Member Collective Grant Program, $712,000 was awarded to 22 organizations. In addition, four grants were funded through discretionary grants and two…
The Conservation Alliance Responds to Proposed Rescission of the Roadless Rule
“We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on landscapes remaining intact and…
Bemis Associates Elevates Support as Pinnacle Member of The Conservation Alliance
August 18, 2026 – Bemis Associates, Inc. has increased its support to become the newest Pinnacle Member of The Conservation Alliance (TCA), four years after joining the business coalition in 2022. “Bemis has a long history of prioritizing sustainability and environmental responsibility and has been a valued member of The Conservation Alliance since 2022….
Outdoor Businesses Unite to Protect Bears Ears and Grand Staircase-Escalante National Monuments
(July 24, 2026) – Today, The Conservation Alliance submitted a business sign-on letter urging the Administration to restore protections for Bears Ears and Grand Staircase-Escalante National Monuments. Signed by more than 115 outdoor businesses, the letter underscores the importance of these iconic landscapes to Tribal Nations, local communities, outdoor recreation, and the outdoor economy. Earlier…
The Conservation Alliance Denounces Boundary Reductions of Two Utah National Monuments
(July 13, 2026) – President Trump has signed Executive Orders shrinking the boundaries of Bears Ears National Monument and Grand Staircase-Escalante National Monument. This comes just weeks after an expedited effort to use the Congressional Review Act to overturn Grand Staircase-Escalante’s management plan failed in Congress. The Trump Administration launched a similar attack in 2017….
