The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
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The North Face
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The Conservation Alliance has been working on behalf of the outdoor industry since we helped found it in 1989 and is only getting stronger. Also, the work of the Conservation Alliance is more important than ever. By protecting the land that we love, we create more opportunities for everyone to #neverstopexploring.Eric Raymond, Director, Social Impact and Advocacy, The North Face
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Recent News
The Conservation Alliance Welcomes Four New Members
Four companies recently joined The Conservation Alliance’s community of businesses that have a shared interest in protecting outdoor spaces and wild places. This group of three new and one renewed members include brands from outdoor, running, food/beverage, and creative design. In addition to supporting the organization’s grant making efforts for on-the-ground conservation projects, members also…
The Conservation Alliance Welcomes New Executive Director
The Conservation Alliance (TCA) welcomes Paul Hendricks as its new Executive Director. Hendricks will work as the organization’s strategic and operational leader, ensuring organizational growth and the execution of TCA’s mission – harnessing the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places. Hendricks brings…
The Conservation Alliance Announces its 2024 Outstanding Partnership Awards
Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member companies – Rogue Heart Media, Osprey, Mystery Ranch, and…
Outdoor Recreation Businesses Applaud Huge Step to Protect Alaska’s Homelands
Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical lands in Alaska that span from the temperate rainforests…
Fishing Industry Leaders Double Down on Conservation Agenda
June 27, 2024 – The Conservation Alliance (TCA) – a coalition of like minded businesses working to protect North America’s wild places and outdoor spaces – is expanding its membership into the fishing industry. From line and reel manufacturers, to apparel companies, seven fishing brands have joined TCA including Abel, Airflo, Emerger Strategies, Dyna King,…
TCA Member Companies Remove Invasive Species in Nestwood Forest alongside TCA Grantee, Columbia Land Trust
By Conor McElyea, The Conservation Alliance Representatives from member companies including Keen, Adidas Terrex, B.Colective, Puddle Creative, Noto Group, and Yukon Trading Co joined forces in early June to participate in one of The Conservation Alliance’s 2024 Backyard Collective events. Hosted by Columbia Land Trust, the group worked to remove invasive species in the recently…
TCA Insider: June 2024
Dear TCA Supporters, Our team has been hard at work! So far this year, we have granted $700,000 to 18 organizations, and helped to protect over 13 million acres of public land. We’ve recruited 26 like-minded businesses, and more than 100 businesses have signed on to our Mobilizing for Monuments pledge, urging the Biden Administration…
Nationwide Coalition of 100 Outdoor Companies Rally in Support of National Monuments on Anniversary of the Antiquities Act
June 7, 2024 – In celebration of the 118th anniversary of the Antiquities Act, a collective force of over 100 outdoor and outdoor-adjacent businesses from around the country have signed on to the Mobilizing for Monuments Pledge (M4M Pledge), a commitment to safeguarding our public lands through the designation and expansion of national monuments. The…