The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
At The North Face, we believe that the outdoors, the wild spaces that bring joy, inspiration, and life to both people and wildlife, must be protected through collective action. Since 1989, The Conservation Alliance has brought together the outdoor industry, grassroots nonprofits, and local communities to protect the places we all love. We’re proud to support their vital work in preserving the wild for future generations.Carol Shu, Head of Global Sustainability at The North Face
Recent News
The Conservation Alliance Awards $847,000 in Grants to Protect Lands and Waters Across North America
(August 26, 2026) – The Conservation Alliance is announcing recipients of its latest grant awards, totaling $847,000 to 28 organizations across North America working to protect outdoor spaces and natural places. Through the organization’s Member Collective Grant Program, $712,000 was awarded to 22 organizations. In addition, four grants were funded through discretionary grants and two…
The Conservation Alliance Responds to Proposed Rescission of the Roadless Rule
“We are disheartened to see the Trump administration taking steps toward rescinding the Roadless Rule – a policy widely regarded as one of America’s most successful conservation measures. The notion that the Roadless Rule “hampers American businesses” is not only inaccurate – it’s dangerous. The $1.2 trillion outdoor economy relies on landscapes remaining intact and…
Bemis Associates Elevates Support as Pinnacle Member of The Conservation Alliance
August 18, 2026 – Bemis Associates, Inc. has increased its support to become the newest Pinnacle Member of The Conservation Alliance (TCA), four years after joining the business coalition in 2022. “Bemis has a long history of prioritizing sustainability and environmental responsibility and has been a valued member of The Conservation Alliance since 2022….
Outdoor Businesses Unite to Protect Bears Ears and Grand Staircase-Escalante National Monuments
(July 24, 2026) – Today, The Conservation Alliance submitted a business sign-on letter urging the Administration to restore protections for Bears Ears and Grand Staircase-Escalante National Monuments. Signed by more than 115 outdoor businesses, the letter underscores the importance of these iconic landscapes to Tribal Nations, local communities, outdoor recreation, and the outdoor economy. Earlier…
The Conservation Alliance Denounces Boundary Reductions of Two Utah National Monuments
(July 13, 2026) – President Trump has signed Executive Orders shrinking the boundaries of Bears Ears National Monument and Grand Staircase-Escalante National Monument. This comes just weeks after an expedited effort to use the Congressional Review Act to overturn Grand Staircase-Escalante’s management plan failed in Congress. The Trump Administration launched a similar attack in 2017….
TCA Insider: June 2026
Summer is our favorite time of year – when our community gathers at various events across the country. Between all of the industry gatherings and trade shows, we’re stoked to see so many of our brands and partners in person in the coming weeks. Being in community inspires us to continue advocating for the ongoing…
TCA Businesses Speak Out at 2026 D.C. Fly-in
The TCA team and 29 representatives from 23 TCA member companies just wrapped up our annual D.C. Fly-In and we’re returning invigorated by the energy our community brought to this year’s event. The Fly-In is always a memorable and impactful week, but with our outdoor spaces facing threats like never before, it was critical that…
Growing Connections in the Cold Hollow Mountains of Vermont
By Drew Simmons As the oldest long-distance hiking trail in the country, the Long Trail attracts thousands of hikers each year to travel the spine of Vermont’s Green Mountains from Massachusetts to the Canadian border. Along the way, it takes the high route past hill farms, over renowned ski communities, and into the rugged stretches…
