The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
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The North Face

The Conservation Alliance has been working on behalf of the outdoor industry since we helped found it in 1989 and is only getting stronger. Also, the work of the Conservation Alliance is more important than ever. By protecting the land that we love, we create more opportunities for everyone to #neverstopexploring.Eric Raymond, Director, Social Impact and Advocacy, The North Face

Recent News
Newsletter #7 – 2023
For three weeks in August 2009, I backpacked in Alaska’s Arctic National Wildlife Refuge. I witnessed caribou migrating past my tent early in the morning, found challenges crossing rivers and rocky boulder fields, and returned with vivid memories of this magical place. This month, I was delighted to see the Biden-Harris administration announce significant steps…
The Conservation Alliance community is growing!
TCA members are our strength because businesses are a powerful voice for conservation. The larger our collective, the greater our impact. That’s why we are proud to share that we have recently added six new businesses to our list of member companies. Join us in welcoming the following new members! Arc Initiatives – Arc Initiatives…
Newsletter #6 – 2023
Last week I rafted the Middle Fork of the Salmon River, one of the most iconic free flowing rivers protected by the Wild and Scenic Rivers Act of 1968. It was wonderful to be off the grid and to enjoy this wild section of Idaho, one that would not be possible without robust public lands…
The Conservation Alliance and 50 Member Companies Applaud President Biden for Designating the Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument
(August 8, 2023) – Today, President Biden protected nearly 1 million acres of federal public lands in Arizona by designating The Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument. The Grand Canyon is an iconic landscape and outdoor recreation destination. In 2021, 4.5 million visitors from around the world visited…
The Conservation Alliance and Cross-Industry Coalition Launch Mobilizing for Monuments Initiative
July 24, 2023 – Today, The Conservation Alliance, along with a broad coalition of companies and outdoor industry partners, is proud to announce the launch of the Mobilizing for Monuments campaign. Business leaders are calling on the Biden Administration to permanently protect millions of acres of public lands by establishing new National Monuments across the…
Newsletter #5 – 2023
I recently spent a week near the Boundary Waters Canoe Area Wilderness in northeastern Minnesota. This landscape is part of a priority campaign TCA has supported for several years, which received important protections earlier this year. Thanks to your membership and critical work on the ground, mineral withdrawals were banned from the watershed for the…
Over 100 Companies Call on the Bureau of Land Management to Complete a Strong Public Lands Rule
(July 20, 2023) – Today, The Conservation Alliance submitted a letter to the Bureau of Land Management (BLM), the Biden Administration, and members of Congress signed by over 100 companies that clearly demonstrates business support for the agency’s draft Public Lands Rule. From the outdoor industry to brewers, bankers, sportsmen, and renewable energy companies, the…
The Conservation Alliance community is growing!
We are proud to share that we have added nine new businesses to our list of member companies. From skincare to outdoor, brewing, and consulting brands, the companies joining the TCA community are proof that conserving outdoor spaces and wild places is important across all sectors of our economy. It’s no longer just outdoor industry…