The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
The Conservation Alliance has been working on behalf of the outdoor industry since we helped found it in 1989 and is only getting stronger. Also, the work of the Conservation Alliance is more important than ever. By protecting the land that we love, we create more opportunities for everyone to #neverstopexploring.Eric Raymond, Director, Social Impact and Advocacy, The North Face
Recent News
The Conservation Alliance’s #WeKeepItWild campaign supported by leading outdoor brands
Eleven leading outdoor brands, spanning categories such food and beverage, gear, and apparel have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From April 17-23, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Ablis, Astronaut Foods,…
Businesses Unite to Defend Public Lands
(April 9, 2025) – Right now, America’s public lands are at risk of being sold, defunded, or developed, and businesses are speaking up. Over 60 businesses have joined together to send a powerful message: protecting our public lands is critical to individuals, communities and businesses across the country. The Conservation Alliance is taking a leadership…
The Conservation Alliance Responds to Possible Public Lands Sales
News broke today that some members of Congress are considering sales of public lands in the reconciliation bill. “We are incredibly concerned about recent news that Congress and the Trump administration are considering selling off our nation’s public lands to pay for the budget reconciliation bill. Our public lands are not just a number on…
Atlantic Packaging Becomes Pinnacle Member of The Conservation Alliance
Atlantic Packaging has elevated its support to become the newest Pinnacle Member of The Conservation Alliance (TCA), it was announced today by TCA Executive Director Paul Hendricks. “Since initially joining as a member of The Conservation Alliance in 2022, Atlantic Packaging has brought an important and unique voice to the work we do,” said Hendricks…
The Conservation Alliance Welcomes Four New Members
Four companies recently joined The Conservation Alliance’s network of businesses that are making investments in land and water conservation. These new brands join the organization’s diverse base of business members from across the nation representing sectors that are reliant on access to healthy public lands and waters. Members support TCA’s grantmaking efforts toward on-the-ground conservation…
TCA Insider: March 2025
The Conservation Alliance has already had an exciting start to the year. Last month, we released our five year strategic plan, which outlines our organizational goals and how we’re building on decades of experience to achieve them. As the TCA business network continues to grow and expand into new industries. We’re excited to explore innovative…
The Conservation Alliance awards $400,000 in grants to four conservation organizations working to protect vital lands and waters
The Conservation Alliance (TCA), a coalition of member companies committed to protecting wild and outdoor spaces, is proud to announce its 2025-26 Confluence Program grant recipients. This year’s grants, totaling $400,000, will support four remarkable organizations: Esselen Tribe of Monterey County, Gullah/Geechee Sea Island Coalition, Sacred Places Institute for Indigenous Peoples, and NDPonics. The Confluence…
TCA Insider: December 2024
As 2024 comes to a close, The Conservation Alliance is celebrating the power of collective action. This year, our members, grantees, and partners made a real impact in protecting wild places that provide the backbone for local communities and economies. Through our funding and advocacy efforts, TCA helped safeguard over 41 million acres of land,…
