The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
The Conservation Alliance has been working on behalf of the outdoor industry since we helped found it in 1989 and is only getting stronger. Also, the work of the Conservation Alliance is more important than ever. By protecting the land that we love, we create more opportunities for everyone to #neverstopexploring.Eric Raymond, Director, Social Impact and Advocacy, The North Face
Recent News
The Conservation Alliance Announces the 2023 Outstanding Partnership Awards
Winter Park, CO (May 22, 2023) – The Conservation Alliance (TCA) announces four recipients of the organization’s 2023 Outstanding Partnership Awards: Alpacka Raft, Kahtoola, Northwest Rafting Company and REI Co-Op. The annual award recognizes TCA member companies whose efforts directly support grantee organizations working to protect wild places throughout North America. “Realizing that many of…
Conservation Alliance Announces New Board Members
The Conservation Alliance is proud to announce three new members to our Board of Directors, bringing diversity across demographics, geography and industry. Board Members are responsible for organizational governance, providing expertise and oversight for resource management, policy development, strategic planning and vision. Wes, Lindsey and Misha were elected in May 2023 to serve for an…
The Conservation Alliance community is growing!
We are proud to share that so far in 2023 we have added many new businesses to our already impressive roster of member companies. What’s even more exciting is that as we continue to grow, we are diversifying our industry representation. Among our new members we have an insurance brokerage company, marketing firms, and a…
Newsletter #3 – 2023
April denotes spring in many places across North America and also Earth Month. I look forward to spending even more time outdoors as the weather warms, stashing my skis away and trading them for my bike and hiking shoes. I recently had the chance to chat with Rick Saez of the Outdoor Biz podcast about…
The Conservation Alliance’s Sally Hardin Moves to Conservation Policy Role in White House
Washington, D.C. – The Conservation Alliance’s (TCA) Sally Hardin has accepted a role at the White House Council on Environmental Quality, beginning today as CEQ’s Director for Lands. Formerly TCA’s Senior Director for Advocacy and Government Affairs, Hardin will be working on land and water conservation policy for the Biden administration. “During her time at…
Shop these brands. Protect wild places and outdoor spaces.
The members of The Conservation Alliance hold a shared value — that of protecting the wild places we all love. These companies put this value into action by funding and advocating for the protection of North America’s wild places and outdoor spaces. In 2023 alone, TCA and its member companies have helped protect more than…
Summer 2023 Grant Cycle
Nominations are now open for the Summer 2023 Grant Cycle. Nominating a conservation group to apply for funding is one of the primary ways that our member companies can engage with our work. Nominations connect us to impactful projects and new groups, expanding the scope of our work. At the beginning of each grant cycle,…
The Conservation Alliance thanks President Biden for Castner and Avi Kwa Ame Monuments
Following the designation of the Castner and Avi Kwa Ame National Monuments in March 2023, The Conservation Alliance sent the following letter to President Biden. The Conservation Alliance and more than 270 member companies continue to prioritize new monument designations using the Antiquities Act as a critical way to protect critical landscapes throughout the United…
