The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
The Conservation Alliance has been working on behalf of the outdoor industry since we helped found it in 1989 and is only getting stronger. Also, the work of the Conservation Alliance is more important than ever. By protecting the land that we love, we create more opportunities for everyone to #neverstopexploring.Eric Raymond, Director, Social Impact and Advocacy, The North Face
Recent News
TCA Insider: September 2024
Dear TCA Supporters, I’m thrilled to be writing to you from my new role as the Executive Director of The Conservation Alliance and look forward to connecting with all of you more as I continue to settle in. I’ve learned so much during my first month on the job, and I’ve been truly inspired by…
The Conservation Alliance Thanks Secretary Haaland for Protecting 28 Million Acres of Alaska’s D-1 Lands
The Conservation Alliance, a coalition of more than 300 businesses around the country working together to protect North America’s wild spaces and outdoor places, praise Secretary of the Interior, Deb Haaland, for her decision today to protect 28 million acres of some of America’s wildest, most biologically and culturally important lands – Alaska’s D-1 lands. …
The Power of Partnership
Written by Aniyah Mulligan (Communications Coordinator, Rappahannock Tribe), Patricia Morris (Marketing & Planning Specialist, Rappahannock Tribe), Jody Couser (Senior Vice President of Communications, Chesapeake Conservancy) In September 2023, The Conservation Alliance (TCA) awarded a grant to Chesapeake Conservancy in support of the project, “Rappahannock Return to the River: Restoring Tribal Land for Conservation.” The funding…
The Conservation Alliance Welcomes Four New Members
Four companies recently joined The Conservation Alliance’s community of businesses that have a shared interest in protecting outdoor spaces and wild places. This group of three new and one renewed members include brands from outdoor, running, food/beverage, and creative design. In addition to supporting the organization’s grant making efforts for on-the-ground conservation projects, members also…
The Conservation Alliance Welcomes New Executive Director
The Conservation Alliance (TCA) welcomes Paul Hendricks as its new Executive Director. Hendricks will work as the organization’s strategic and operational leader, ensuring organizational growth and the execution of TCA’s mission – harnessing the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places. Hendricks brings…
The Conservation Alliance Announces its 2024 Outstanding Partnership Awards
Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member companies – Rogue Heart Media, Osprey, Mystery Ranch, and…
Outdoor Recreation Businesses Applaud Huge Step to Protect Alaska’s Homelands
Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical lands in Alaska that span from the temperate rainforests…
Fishing Industry Leaders Double Down on Conservation Agenda
June 27, 2024 – The Conservation Alliance (TCA) – a coalition of like minded businesses working to protect North America’s wild places and outdoor spaces – is expanding its membership into the fishing industry. From line and reel manufacturers, to apparel companies, seven fishing brands have joined TCA including Abel, Airflo, Emerger Strategies, Dyna King,…
