The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
At The North Face, we believe that the outdoors, the wild spaces that bring joy, inspiration, and life to both people and wildlife, must be protected through collective action. Since 1989, The Conservation Alliance has brought together the outdoor industry, grassroots nonprofits, and local communities to protect the places we all love. We’re proud to support their vital work in preserving the wild for future generations.Carol Shu, Head of Global Sustainability at The North Face
Recent News
Growing Connections in the Cold Hollow Mountains of Vermont
By Drew Simmons As the oldest long-distance hiking trail in the country, the Long Trail attracts thousands of hikers each year to travel the spine of Vermont’s Green Mountains from Massachusetts to the Canadian border. Along the way, it takes the high route past hill farms, over renowned ski communities, and into the rugged stretches…
Reconnecting Wildboy Creek
By David Añorga Cook After 60 years, the fish have already come home. Following nearly a decade of partnership, the Columbia Land Trust and the Cowlitz Indian Tribe removed the aging Kwoneesum Dam—reopening a stretch of river that salmon and steelhead had been unable to reach for generations. The dam sat in the watershed of the Washougal…
The Conservation Alliance Welcomes Five New Members
The Conservation Alliance continues to grow with the addition of five new member companies over the last several months. These businesses represent a range of industries, from global outdoor footwear and technical gear to purpose-driven travel and community-building brands, all united by a shared commitment to protecting land and water. TCA members strengthen conservation through…
Resolution Passes Through Senate to Allow Mining Near The Boundary Waters, Despite Strong Opposition from Businesses
(April 16, 2026) – House Joint Resolution 140, introduced by Rep. Stauber (R-MN-08), which passed through the House on January 21st, has now also passed through the Senate. The resolution invokes unprecedented use of the Congressional Review Act to overturn the 20-year Public Land Order formalizing a mineral withdrawal in the headwaters of the Boundary…
Companies Respond to U.S. Forest Service Headquarters Relocation
(April 8, 2026) – Following the March 31 announcement that the U.S. Forest Service headquarters will move from Washington, D.C., to Salt Lake City, Utah, The Conservation Alliance members and Brands for Public Lands participants made the following statement: As businesses that rely on well-managed, accessible public lands, we expect the U.S. Forest Service to adhere to its legally mandated mission: ‘to…
TCA Insider: March 2026
The year has already been off to a busy start for our work here at The Conservation Alliance. We kicked the year off by announcing our newest slate of Confluence Grantees, which marks our fifth year of the Confluence Program. We also recently launched our 2026 Member Collective Grant cycle and our 2026 Business Advocacy…
The Conservation Alliance Denounces Resolution to Overturn Management Plan for Grand Staircase-Escalante National Monument
(March 4, 2026) – The business community is speaking out following today’s introduction of a joint resolution by Senator Mike Lee and Congresswoman Celeste Maloy, alongside the remaining members of Utah’s congressional delegation, to overturn the Biden administration’s Resource Management Plan for the Grand Staircase–Escalante National Monument. The Conservation Alliance, which represents approximately 200 businesses…
Five years of Investment in Community-Led Conservation and Philanthropy
Founded in 1989, The Conservation Alliance (TCA) has granted over $30 million to local and national groups seeking to conserve and protect critical landscapes across North America. These grants have supported projects resulting in the protection of over 125 million acres of land and nearly 5,000 river miles. But that’s not the whole story. Like…
