Brands for Public Lands is a coalition of businesses strategically focused on building a collective defense against the significant, current threats to our public lands system.
Brands for Public Lands is driving an effective narrative about why public lands are critical for our communities, our brands, and our economy.
Each company has committed to actions such as elevating any specific issues to their customers, leveraging their brand names to influence policymakers, participating in direct lobbying efforts, or supporting broader storytelling and communications initiatives.
This coalition currently comprises over 125 companies headquartered in 28 states representing varying industries and interests – from outdoor apparel and gear, to media, retailers, and tourism. Collectively, the group represents over 62,000 employees and over $19.9 billion in revenue.
Working to maximize both our collective and individual impact in conserving federally managed lands and waters, Brands for Public Lands’ core areas of focus will include:
Stopping Wholesale Public Lands Sell-Off: The coalition will work to push back against any administrative, legislative, or judicial efforts to sell off or privatize large swathes of public lands outside of previously-established precedent to do so; in addition, the coalition will focus on more acute and immediate threats to public lands, including unwarranted workforce reductions.
Defending the Antiquities Act and National Monuments: B4PL will provide resources for coalition members to push back against efforts to shrink or eliminate national monuments, including: Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon (AZ); Bears Ears National Monument (UT); Grand Staircase-Escalante National Monument (UT); Chuckwalla National Monument (CA); Avi Kwa Ame National Monument (NV); Sáttítla Highlands National Monument (CA); and, Camp Hale-Continental Divide National Monument (CO).
Protecting Iconic Landscapes from Industrial Extraction: The coalition is also a place for businesses to rally for other well-known landscapes threatened by mining or other development. These locations include: Boundary Waters Canoe Area Wilderness (MN); D-1 Lands (AK); Tongass National Forest (AK); Bristol Bay (AK); and Thompson Divide (CO).
Budget reconciliation is a powerful legislative process that fast-tracks certain types of bills to address federal budget issues. It’s a tool often leveraged by the majority party because it only requires a simple majority – 51 votes for bills to pass – but the most recent budget reconciliation process was anything but simple. The primary…
The Conservation Alliance continues to grow with the addition of eight new member companies over the last several months. These businesses represent a diverse array of industries covering a vast geographic range. TCA members support land and water conservation efforts via grantmaking to support on-the-ground conservation projects as well as corporate advocacy tactics to drive…
We’re excited to welcome Wyld as our newest Pinnacle Member, the highest tier of business membership at The Conservation Alliance. Founded in Oregon in 2016, Wyld has become one of the most recognizable purpose-driven companies in North America. Their mission goes beyond product: Wyld is leading by example, showing how bold growth can align with…
(July 8, 2025) – The Conservation Alliance and our Brands for Public Lands coalition are relieved that public land sales were ultimately withdrawn from the reconciliation bill passed by Congress and signed by the President last week. We want to thank all of the businesses that joined this fight. Our community, part of the $1.2…
TCA 2025 Member Collective Grantees Since 1989, The Conservation Alliance (TCA) has awarded $34.5 million to support community-led conservation projects across North America. In its latest member collective grant cycle, TCA awarded $720,000 to 20 organizations protecting wild places, restoring biodiversity, and supporting Indigenous and local leadership. This cycle includes projects across 12 U.S. states…
It’s been an eventful few months for The Conservation Alliance and the conservation community as a whole. While there have been some concerning developments about our public lands and waters coming from Washington D.C., we have remained steadfast in our commitment to protecting outdoor spaces. TCA has welcomed a variety of new businesses to our…
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Eleven leading outdoor brands, spanning categories such food and beverage, gear, and apparel have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From April 17-23, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild places. The participating brands include Ablis, Astronaut Foods,…
