The Conservation Alliance launched a new initiative this week, with MSN, to draw attention to Alliance member companies for their collective effort to protect wild lands and waterways throughout North America. MSN Green (http://green.msn.com/) now features a full page about The Conservation Alliance. The page provides links to each manufacturer and retailer in the membership,…
The Conservation Alliance will launch a new initiative called ConservationNEXT, which is designed to give individuals in the outdoor industry the opportunity to engage with Conservation Alliance grantees, and provide a place to connect with each other on-line. The ConservationNEXT site will officially go live on August 8, 2008 at the Outdoor Retailer show. Conservationnext.com…
A group of four Conservation Alliance members traveled to Washington DC to talk to members of the US Senate about the importance of a proposal to protect more than 2 million acres of public land and nearly 1000 miles of rivers. Representatives from KEEN, Cloudveil, Outdoor Industry Association, and The Conservation Alliance spent two days…
The Conservation Alliance sent checks totaling $450,000 to 17 organizations working to protect wild places throughout North America. The donations marked the Alliance’s first disbursal of funding for 2008, and represent the largest single funding round in the organization’s history. This round brings total giving to $6.5 million since the organization’s founding in 1989 By…
Conservation Alliance members with Rep. Mary Bono Mack whose proposal would protect 190,000 acres in California. A group of four Conservation Alliance members traveled to Washington DC to talk to members of Congress about the importance of securing new Wilderness designations in Southern California. Representatives from The North Face, Eagle Creek, Outdoor Industry Association, and…
The Conservation Alliance Breakfast at the August 2008 Outdoor Retailer Show will feature guest speaker Bill McKibben, a revered author whose work spans the topics of global warming, alternative energy, and sustainable economies. The breakfast, which is open to the public, is Saturday, August 9, 7:00-9:00 AM at The Marriott in Salt Lake City. McKibben…
Eastern Mountain Sports has committed to contribute $500,000 to The Conservation Alliance Legacy Fund over the course of the next five years. The pledge brings the Alliance closer to its $3.5-million goal for the Legacy Fund. Eastern Mountain Sports’ commitment comes in the wake of the Alliance’s January announcement that the organization will build the…
The Conservation Alliance announced a major new initiative to secure permanence for the organization, and to grow its annual grant budget. Launch of the initiative took place today at the Outdoor Retailer Winter Market in Salt Lake City. The four founding members of the Alliance – The North Face, Patagonia, REI, and Kelty – have…
A Conservation Alliance grantee, the Northeast Wilderness Trust, has successfully protected the Wapack Wilderness in New Hampshire. The 1,200-acre area contains more than a mile of the Wapack Trail, the headwaters of the Millers River, and sweeping forest views. The Conservation Alliance supported the Wapack Wilderness Campaign with a $30,000 grant in 2006. Northeast Wilderness…
Mountain Hardwear raised $5,140 for The Conservation Alliance at its Fall 2007 warehouse sale. The company gave a 10 percent discount and a t-shirt to any customer that made a $20 donation to The Conservation Alliance. The contribution will help the organization in its ongoing efforts to protect wild places where outdoor customers recreate. The…
