The North Face, a co-founder of The Conservation Alliance, is a brand known for its commitment to building innovative product designed for outdoor exploration and adventure. The company maintains a strong passion for conservation, sustainability, and encouraging young people to get outside.
The North Face
At The North Face, we believe that the outdoors, the wild spaces that bring joy, inspiration, and life to both people and wildlife, must be protected through collective action. Since 1989, The Conservation Alliance has brought together the outdoor industry, grassroots nonprofits, and local communities to protect the places we all love. We’re proud to support their vital work in preserving the wild for future generations.Carol Shu, Head of Global Sustainability at The North Face
Recent News
Study Shows National Monuments Promote Stable and Diversified Local Economies
(January 20, 2026) – As leaders in Washington continue to prioritize energy dominance over conservation, the economic benefits of protecting national monuments across the West has been called into question. This has uncovered an urgent and prescient need to explore the economic value that monuments hold in their protected state. While national and state-level data…
Business Coalition Calls on Members of Congress to Stop Attack on The Boundary Waters Canoe Area Wilderness
(January 15, 2026) – The Boundary Waters Canoe Area Wilderness in northern Minnesota has come under threat. Minnesota’s Representative Stauber introduced a resolution utilizing the Congressional Review Act (CRA) to remove the mineral withdrawal banning mining placed by the previous administration. This withdrawal protects 225,504 acres of Superior National Forest land, which is interconnected with…
The Conservation Alliance awards $340,000 in grants to six Confluence Grantees
The Conservation Alliance (TCA), a business coalition uniting to protect lands and waters for future generations, is proud to announce its 2026-27 Confluence Program grant recipients. This year’s grants, totaling $340,000, will support six remarkable organizations: Atsapáq, Giniw Collective, Ocmulgee National Park and Preserve Initiative, Seeds of Harmony, Inc., Sovereign Iñupiat for a Living Arctic,…
TCA Insider: December 2025
As the year draws to a close, we are taking time to reflect on what we collectively achieved this year. In the face of unprecedented attacks on our public lands and waters, our community came together and used our collective power to fight back and shed light on the immense value that outdoor spaces bring…
The Conservation Alliance Announces its 2025 Outstanding Partnership Awards
(December 10, 2025) – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2025 Awards go to four member companies – Oboz, Sitka, Rivian, and GU Energy Labs. Each of…
The Conservation Alliance Welcomes Seven New Members
The Conservation Alliance continues to grow with the addition of seven new member companies over the last several months. These businesses span a wide range of industries, from fly fishing and outdoor media to performance marketing and responsibly crafted apparel, all united by a shared commitment to protecting land and water. TCA members strengthen conservation…
2025: A Year of Movement Building and Resilience
2025 was a year where the stakes felt higher than ever. Proposals to sell off public lands resurfaced, beloved landscapes faced renewed threats, and communities across North America continued to feel the impacts of economic and development pressures. Certain leaders in Washington have promoted the rhetoric that land management is a zero-sum game between extraction…
A Living Sanctuary
By Mount Shasta Bioregional Ecology Center As featured on Osprey’s blog. The newly designated Sáttítla Highland National Monument(Opens in a new window) (SHNM) is a landscape that feels almost otherworldly. Shaped by fire and carved by ice, this high volcanic plateau is dotted with sapphire lakes, ancient forests, and jagged lava flows. At its center lies…
