KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
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From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.
Recent News
The Conservation Alliance Awards $410,000 to Grassroots Conservation Organizations in Summer 2024 Grant Cycle
Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife. This round of funding supports projects across nine U.S. states (Alaska, Arizona, California, Colorado,…
TCA Insider: September 2024
Dear TCA Supporters, I’m thrilled to be writing to you from my new role as the Executive Director of The Conservation Alliance and look forward to connecting with all of you more as I continue to settle in. I’ve learned so much during my first month on the job, and I’ve been truly inspired by…
The Conservation Alliance Thanks Secretary Haaland for Protecting 28 Million Acres of Alaska’s D-1 Lands
The Conservation Alliance, a coalition of more than 300 businesses around the country working together to protect North America’s wild spaces and outdoor places, praise Secretary of the Interior, Deb Haaland, for her decision today to protect 28 million acres of some of America’s wildest, most biologically and culturally important lands – Alaska’s D-1 lands. …
The Power of Partnership
Written by Aniyah Mulligan (Communications Coordinator, Rappahannock Tribe), Patricia Morris (Marketing & Planning Specialist, Rappahannock Tribe), Jody Couser (Senior Vice President of Communications, Chesapeake Conservancy) In September 2023, The Conservation Alliance (TCA) awarded a grant to Chesapeake Conservancy in support of the project, “Rappahannock Return to the River: Restoring Tribal Land for Conservation.” The funding…
The Conservation Alliance Welcomes Four New Members
Four companies recently joined The Conservation Alliance’s community of businesses that have a shared interest in protecting outdoor spaces and wild places. This group of three new and one renewed members include brands from outdoor, running, food/beverage, and creative design. In addition to supporting the organization’s grant making efforts for on-the-ground conservation projects, members also…
The Conservation Alliance Welcomes New Executive Director
The Conservation Alliance (TCA) welcomes Paul Hendricks as its new Executive Director. Hendricks will work as the organization’s strategic and operational leader, ensuring organizational growth and the execution of TCA’s mission – harnessing the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places. Hendricks brings…
The Conservation Alliance Announces its 2024 Outstanding Partnership Awards
Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member companies – Rogue Heart Media, Osprey, Mystery Ranch, and…
Outdoor Recreation Businesses Applaud Huge Step to Protect Alaska’s Homelands
Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical lands in Alaska that span from the temperate rainforests…