KEEN’s giving back efforts always begin with the end in mind. They use the power of global business to support grassroots nonprofit partners around the world through grant-making, board service, and shoe donations. As a brand born for life outside, KEEN protects and preserves the places where people live, play, and work.
KEEN
From deep and meaningful relationships with grassroots conservation organizations across North America, to effective grantmaking and results-driven advocacy, The Conservation Alliance is the premier business solution for the protection of wild places. The Conservation Alliance is part of our DNA. As one of our first nonprofit partners, our relationship with The Alliance is nearly as old as our brand. We are proud to be part of the movement.Kirsten Blackburn, KEEN Effect Director, KEEN, Inc.
Recent News
Newsletter #4 – 2023
I’m still smiling and energized from a very successful inaugural Summit with over 200 attendees, speakers, grantees and partners who joined us for three impactful days in Winter Park, CO. While at the Summit, we celebrated $30 million distributed to critical conservation campaigns and organizations since 1989; announced four Outstanding Partnership Awards, honoring businesses who…
The Conservation Alliance Announces the 2023 Outstanding Partnership Awards
Winter Park, CO (May 22, 2023) – The Conservation Alliance (TCA) announces four recipients of the organization’s 2023 Outstanding Partnership Awards: Alpacka Raft, Kahtoola, Northwest Rafting Company and REI Co-Op. The annual award recognizes TCA member companies whose efforts directly support grantee organizations working to protect wild places throughout North America. “Realizing that many of…
Conservation Alliance Announces New Board Members
The Conservation Alliance is proud to announce three new members to our Board of Directors, bringing diversity across demographics, geography and industry. Board Members are responsible for organizational governance, providing expertise and oversight for resource management, policy development, strategic planning and vision. Wes, Lindsey and Misha were elected in May 2023 to serve for an…
The Conservation Alliance community is growing!
We are proud to share that so far in 2023 we have added many new businesses to our already impressive roster of member companies. What’s even more exciting is that as we continue to grow, we are diversifying our industry representation. Among our new members we have an insurance brokerage company, marketing firms, and a…
Newsletter #3 – 2023
April denotes spring in many places across North America and also Earth Month. I look forward to spending even more time outdoors as the weather warms, stashing my skis away and trading them for my bike and hiking shoes. I recently had the chance to chat with Rick Saez of the Outdoor Biz podcast about…
The Conservation Alliance’s Sally Hardin Moves to Conservation Policy Role in White House
Washington, D.C. – The Conservation Alliance’s (TCA) Sally Hardin has accepted a role at the White House Council on Environmental Quality, beginning today as CEQ’s Director for Lands. Formerly TCA’s Senior Director for Advocacy and Government Affairs, Hardin will be working on land and water conservation policy for the Biden administration. “During her time at…
Shop these brands. Protect wild places and outdoor spaces.
The members of The Conservation Alliance hold a shared value — that of protecting the wild places we all love. These companies put this value into action by funding and advocating for the protection of North America’s wild places and outdoor spaces. In 2023 alone, TCA and its member companies have helped protect more than…
Summer 2023 Grant Cycle
Nominations are now open for the Summer 2023 Grant Cycle. Nominating a conservation group to apply for funding is one of the primary ways that our member companies can engage with our work. Nominations connect us to impactful projects and new groups, expanding the scope of our work. At the beginning of each grant cycle,…
